Below you'll find a list of all posts that have been categorized as “PR”
Interesting opinions from PR pros The public, and how it communicates, is always changing. As a result, so is how we do public relations. Collecting responses from professionals in the field, PRNewsWire created an infographic to detail what experts define as PR today: The BCM Blogging Team www.bernsteincrisismanagement.com
Hot tips for killer headlines Coming up with solid headlines is a priceless skill for any type of PR. And, despite what many think, you don’t have to sit and wait for a lightning flash of inspiration. By applying a few simple principles you can start cranking out high quality …
Reporters uncover stats the search giant’s been reluctant to share European courts have determined that the ability to remove Google search results is a matter of privacy, and although it’s been firmly contested in the U.S., the “right to be forgotten” has become a regular part of European law. While …
An ugly situation and a chance to do better Although FIFA’s reputation has slowly been sliding downhill as a result of years of questionable decisions and shady dealings, the corruption charges leveled against officials at the organization by Swiss and U.S. authorities gave it a big shove off the reputation …
Becoming a go-to the source for information is a proven crisis management tactic The deadly “superbug” outbreak at UCLA Medical Center that left seven sick, two dead, and 179 potentially exposed to bacterial infection has made headlines across the country. Several news stories we reviewed referred to statements from Medical …
Social media’s impact on search position gets another boost Twitter Inc. has struck a deal with Google Inc. to make its 140-character updates more searchable online. In the first half of this year, tweets will start to be visible in Google’s search results as soon as they’re posted, thanks to …
Knowing about factors that influence reporting will help your crisis management There’s no doubt that social media has affected the way breaking news is reported, for better and for worse. Regardless of whether you believe it’s been a boon or a bane, you need to be versed on the changes …
[Editor’s note: The following is a great example of real-life crisis management methods used by PR pro Karl Robe to cope with an unrelenting upset customer that took her complaints to social media and beyond.] Dealing with problem stakeholders on social media A national retailer client of Karl James & …
If nobody can see your content, what good is it doing? Let’s face it, nobody is scrolling through pages and pages of a search for anything. These days, not being on the front page of a Google search is almost as good as not being there. Whether you’re doing traditional …
CNN takes a jab at members of Congress and their frequent self-imposed crises Lawmakers have been landing themselves at the center of scandal since, well, forever. While in the past rumor and innuendo swirled around the Washington elite, the digital age has brought their bad behavior into the limelight. To …
Poor communication in the wake of crisis can quickly lead to catastrophe Takata, the company behind the faulty airbags that have led to widespread vehicle recalls, was already taking serious heat from its clients. Now, allegations from former employees that executives ordered technicians to destroy the results of tests conducted …
Meet the latest candidate for the 2014 Weiner Awards Comedian Artie Lange, best known for his time on the Howard Stern Show, is the latest in a long string of celebs to create trouble for themselves via social media, and to land in the running for a 2014 Weiner Award. …
Will major Indy Colts sponsor face repercussions for racially insensitive Facebook post? We saw Donald Sterling cost the Clippers sponsorships (and eventually lose his team) due to racially offensive comments, but will that precedent apply to Lucas Oil co-founder Charlotte Lucas as well? Lucas landed herself in the midst of …
Present a clear message when communicating in crisis I came across a quote from artist Hans Hoffman on the Mr. Media Training blog and thought it would make for a particularly interesting Crisis Management Quotable. You see, when Hoffman shared the thought below, he wasn’t speaking about verbal or written …
When you’re a public figure, you are always, always “on stage” In late August, Desmond Hague, CEO of Centerplate, a catering company that supplies food and beverages to venues housing all four major professional sports leagues in both the U.S. and Canada, was caught on elevator surveilance video kicking and …
