Below you'll find a list of all posts that have been categorized as “online reputation management”
Silence is a major crisis management no-no In case you’ve missed the social media headlines of the past couple days, the Twitter feeds of both Burger King and Jeep were compromised, big time. Burger King was the first to be hit, and the hacker (or hackers) gleefully defaced its profile, …
Errant tweets, offended followers and weak crisis management – a bad combination The city of Vaughan, located a bit north of Toronto, was the latest organization to find itself in crisis as a result of rogue tweets. Last week, in the midst of a snowstorm, the following tweet went out …
Although the company denies its actions were influenced by an online petition that received more than 200,000 signatures, the 15-year-old who started the petition has claimed victory. Corporations are being held accountable by the public like never before thanks to the Internet. Beverage giant PepsiCo announced that it would no …
Vendors in crisis management mode after horse meat found in “beef” burgers Last week many shoppers in the UK and Ireland were dismayed to hear that they very well may have eaten horse meat when consuming what they believed to be pre-made beef burgers sold in several popular supermarket chains. …
Wily protestors turn Facebook app against company, creating need for crisis management An attempt to engage consumers via Facebook backfired for Cheerios last month when anti-GMO protesters turned the company’s new custom app to their own purposes. The protestors flooded Cheerios’ page created with the app originally intended to foster …
New threats hold potential to create crisis management woes As computers and mobile devices continue to become deeper entwined with all aspects of our daily lives, the potential dangers presented by cybersecurity breaches become exponentially more worrisome. Cyberheist News recently published its “13 Predictions for 2013,” and below we have …
Avoid sexism in messaging, or find yourself knee-deep in crisis management With the U.S. women’s rights movement approaching 165 years in action, one would expect organizations to assiduously avoid sexist comments in their communications. Of course, if every organization did the right thing, then what fun would we have writing …
Crisis communication from the health-centric grocery chain in response to biosolids controversy We know more about the food on grocery shelves today than ever before because instead of buying whatever produce or meat is in front of them, consumers are asking questions and demanding answers. The most recent stomach-turning fact …
Poorly chosen spokesmen create crisis management scenario Every time an organization chooses a celebrity spokesperson it runs a risk of reputation damage due to that person’s words or actions. A formerly-golden celeb can become a detriment to your reputation overnight (think Lance Armstrong), but typically thorough research will eliminate candidates …
Will an atypical crisis management plan help preserve the organization’s reputation? In the wake of the tragic killings in Connecticut, there has been a remarkable silence from the National Rifle Association. The typically vocal organization has shut its Facebook page down, ceased updating its Twitter feed and definitely isn’t returning …
Comprehensive online crisis communication from the Center Most of us pay little heed to flu season, accepting that there will be a bump in absences from work or school and maybe hoping to boost our own resistance with some over the counter vitamins. However, influenza is more dangerous than most …
How do you excuse letting a kidnapper leave custody? When a man attempted to snatch a two-year-old girl from a Virginia Fashion Square mall while she walked with her parents, entering in a wrestling match with the father in the process, security officers came in to assist and managed to …
Hard evidence for the importance of fact checking Late last month a PRWeb press release went out stating that Google had acquired Rhode Island-based ICOA Wireless for some $400 million. It’s not unusual for the big G to pick up a smaller company, so what’s the problem? Well, how about …
Ugly employee actions create reputation management crisis for retailer We’ve seen a growing number of YouTube-based crises created not by the actions organizations themselves, but those of employees. Domino’s was one of the first high profile cases, and this month Walmart joined the list. Four employees of a Pikeville, Ky. …
What crisis communications “must-do” did Twitter miss? If you have a Twitter account (and who doesn’t at this point?) you may have witnessed a bit of crisis management first-hand earlier this month. When a widespread security issue within the service put a large number of accounts at risk of being …
