Below you'll find a list of all posts that have been categorized as “online reputation management”
How did this mess ever get the green light? Late last month, PepsiCo joined the ranks of organizations that went too far with edgy marketing campaigns and were forced into crisis management as a result. The company partnered with controversial rapper and producer Tyler the Creator to produce a new …
Social media crisis management advice straight from the horse’s mouth After the umpteenth Twitter hack of recent memory, in which a false report of explosions in the White House going out from the official Associated Press account actually caused the stock market to dip, the big blue bird is finally …
Always consider the feelings of your audience When it comes to attempts at “edgy” marketing, it’s easy to go too far, creating a self-made crisis. Late last month, Hyundai raced into crisis management mode after an online video featuring its hydrogen fuel cell-powered Hyundai x35 literally brought many viewers to …
Hit that send button too soon? Here’s some advice… With the average person firing off dozens, or even hundreds, of emails per day, you can safely assume that someone in your organization is going to slip up eventually. Whether sending to the wrong recipients, sending too soon, or one of …
You can’t continue with messaging “as usual” when things are anything but Throughout the crises past week, we saw examples of both individuals and organizations whose communications made them look uncaring, foolish, or both. That’s why, when we read an excellent article titled, “How to Communicate in the Midst of …
A Turkish group claims Jabba’s Palace playset creates negative cultural stereotypes, how did Lego respond? Star Wars playsets have long been a part of the Lego brand’s lineup, but one featuring the iconic Jabba the Hutt’s palace recently came under fire from the Turkish Cultural Association of Austria because it …
A single tweet can create serious consequences We’ve examined many cases of organizations landing themselves in need of crisis management as a result of poorly planned tweets, but the latest Twitter dustup may have larger ramifications than rumblings in the court of public opinion. This past Wednesday, the @USEmbassyCairo account …
Master this aspect of social media crisis management It’s becoming increasingly common for frustrated or upset stakeholders to, instead of picking up a phone, take their complaints straight to social media. Often, these posts are made in the heat of the moment, and can be quite vicious. Sometimes it’s warranted, …
Listen up for clues about incoming crises You’ve established crisis management plans and your people are trained. Good to go, right? Well…kind of. Even with excellent preparation, it still takes time to mold messaging specifically to fit the situation, and, especially if you’re a larger organization, to get the green …
Quality service will do wonders for your reputation. Neglect it, and, well, read on… Providing the type of customer service that you would like to experience yourself is one of the most effective, yet least-utilized forms of crisis management. Instead of correcting a problem and moving on with business, many …
The health of your reputation relies on you The notorious Los Angeles chapter of the Better Business Bureau has been shut down by its national parent organization. The move, which many L.A. business owners could have told you is long overdue, came as a result of the chapter’s, “pay for …
Launch issues leave EA in dire need of crisis management Many of us have fond memories of playing SimCity, building networks of roads and utilities, adding amenities and ultimately destroying it all via alien invasion. Now, fast forward ten years to last Tuesday, when the latest incarnation of the wildly …
[Editor’s Note: We’re pleased to bring you this guest blog post from one of our more prolific “virtual friends,” Brad Phillips. Not only does he discuss a very important new aspect of information security and crisis prevention, but he also coins a term that I think will become an industry …
Consider carefully, or you could create your own crisis management scenario In Oakland, CA, a city where the burglary rate climbed over 40% last year, Mayor Jean Quan came under fire after members of the public discovered that a lockpicking class was being promoted in her weekly newsletter. An Oakland …
Twitter Crisis Comms Still Lack Ingredient We’ve criticized Twitter in the past for its robotic crisis communications, which regularly lack any semblance of the human touch that is practically demanded these days. Oh, you’ll certainly receive notification if, as in the example below, your information may have been compromised, but …
