Below you'll find a list of all posts that have been categorized as “online reputation management”
Essential info to help you manage reputation As much as many would like to believe they can ignore them, fake them, or land five-star ratings without going the extra mile, online reviews play a role in nearly every business today. Learning about the experiences of peers and other influences is …
Reporters uncover stats the search giant’s been reluctant to share European courts have determined that the ability to remove Google search results is a matter of privacy, and although it’s been firmly contested in the U.S., the “right to be forgotten” has become a regular part of European law. While …
Don’t let nasty new domains create trouble for your org We often caution clients to snap up URL’s like yournamesucks.com or yournamescam.com in order to protect themselves, but a newly approved domain is taking that issue to a whole new level. Starting in June, .sucks domains will go on sale …
Whether you’re doing crisis management or pumping out ads, a solid online reputation is a must If you’re not already putting effort into managing your organization’s online reputation you’re well behind the curve. The Internet, and what people say about you there, is perhaps THE largest single influence in how …
Becoming a go-to the source for information is a proven crisis management tactic The deadly “superbug” outbreak at UCLA Medical Center that left seven sick, two dead, and 179 potentially exposed to bacterial infection has made headlines across the country. Several news stories we reviewed referred to statements from Medical …
Social media’s impact on search position gets another boost Twitter Inc. has struck a deal with Google Inc. to make its 140-character updates more searchable online. In the first half of this year, tweets will start to be visible in Google’s search results as soon as they’re posted, thanks to …
Proof that reviews and the reputation they create have an impact on your bottom line Although it’s widely accepted today that positive reviews are important, for many businesses spending time and money on managing those reviews is an afterthought. To illustrate just how important managing your online reputation really is, …
[Editor’s note: The following is a great example of real-life crisis management methods used by PR pro Karl Robe to cope with an unrelenting upset customer that took her complaints to social media and beyond.] Dealing with problem stakeholders on social media A national retailer client of Karl James & …
If nobody can see your content, what good is it doing? Let’s face it, nobody is scrolling through pages and pages of a search for anything. These days, not being on the front page of a Google search is almost as good as not being there. Whether you’re doing traditional …
Will major Indy Colts sponsor face repercussions for racially insensitive Facebook post? We saw Donald Sterling cost the Clippers sponsorships (and eventually lose his team) due to racially offensive comments, but will that precedent apply to Lucas Oil co-founder Charlotte Lucas as well? Lucas landed herself in the midst of …
Just because a court of law has made its decision doesn’t mean you can’t be tried in the court of public opinion Heavy legal maneuvering helped singer CeeLo Green avoid a possible rape case, settling for a plea of no contest to charges of slipping a woman ecstasy in her …
Why online reputation management is a core component of crisis management, and how to do it right Monitoring your online reputation is an essential crisis management skill, yet it’s still viewed by many as something beyond their reach. Truth is, while it does take some practice to get it down …
Proof of the need to constantly keep your image, your mission, and your audience in mind when posting to social media It’s not entirely surprising to see brands getting too edgy or controversial as they compete to grab attention on social media, but one would hope for the folks running …
Insensitive remarks and a flop of an apology Senate Majority Leader Harry Reid (D-Nevada) is no stranger to criticism regarding public comments, especially when it comes to race, and he’s getting another lesson in why you should watch what you say after dropping a couple of doozies at the Asian …
Dating site seems to be applying the dubious principle of “any publicity is good publicity” Move over Facebook, because OKCupid just hopped on the user experimentation train! In a blog post published Monday, one of the dating site’s founders, Christian Rudder, proudly proclaims “We Experiment On Human Beings!” From the …
