Below you'll find a list of all posts that have been categorized as “online reputation management”
Respond when your reputation’s threatened The popularity of social media has certainly opened up organizations to new types of crises. For a perfect example, take a look at how a poster on Reddit.com, claiming to be a Delta Airlines employee, responded to a complaint about poor baggage handling: “People get …
This week on The Crisis Show, hosts Jonathan Bernstein and Rich Klein covered the top stories in crisis management alongside special guest Merrie Spaeth, former director of media relations for President Reagan. Crises are breaking as fast as we can cover them, and this week our experts had a host …
Corporate crises bring crisis management lessons The Crisis Show’s fourth episode was webcast live last night as hosts Jonathan Bernstein, Rich Klein, and Melissa Agnes once again covered the biggest stories in crisis management. The failings of corporate giants was a big topic this week on The Crisis Show. GlaxoSmithKline …
Three pros bring crisis management to your computer or tv, live and archived The Crisis Show’s second episode is up for those of you who missed the live broadcast last night. This week, hosts Jonathan Bernstein, Rich Klein, and Melissa Agnes had plenty of fodder. To kick things off our …
Protect yourself from social media attacks The ease of use and relative anonymity of Twitter has made it into the perfect engine for those with grievances, even unfounded ones, to bring their issues into the public spotlight and give someone’s name a quick run through the mud. This is probably …
Fast response, genuine feeling, lead to success In what can only be described as a crisis management nightmare scenario, popular beer maker Heineken was blindsided by a picture of a dog fighting ring surrounded by banners promoting its product. The photo quickly went viral, and looked to be snowballing into …
One false report can spiral out of control in a flash As use of social media by legitimate news outlets rises, so too do the opportunities for irresponsible reporting to plunge individuals and organizations into crisis management mode. If you thought reporters that skipped that pesky “fact checking” part of …
Social media provides valuable platform for military crisis management On May 1, 2010, Naval Support Activities Mid-South experienced floodwaters that displaced over 300 families, single sailors and geographic bachelors, destroyed office buildings, stranded cars and shut off electricity and telephone services. After the first day’s flooding, David Crenshaw, NSA Mid-South’s …
Don’t bury your head in the sand when it comes to crisis management If you’re working in social media or crisis management, it’s probably safe to assume that you’re set up on Google Plus. Unfortunately for Google, it’s also pretty safe to assume that you’re ONLY there to have another …
Today’s guest post comes to us from our colleague Melissa Agnes, who has made a name for herself guiding organizations through social media crisis management. Give it a read, and learn what you need to know about… The Impact of Social Media in Today’s Crises Social media has taken traditional …
Spend extra time with major players in social media In a crisis management situation you’ll be taking fire from many directions, and sometimes just monitoring and responding to inquiries on social media can take more time than you’ve got. When you’re at risk of getting overwhelmed, finding ways to engage …
It pays to have everyone on the same page when it comes to crisis management Crisis management professionals and legal teams have historically had a relationship full of clashes, with one wanting to communicate profusely and the other seeing new legal threats emerge with every spoken word. Now that social …
Fighting crime with social media His Twitter account is so popular that, he says, even the thieves in his village follow him. One night his phone rang at 4am warning him that thieves were invading a school teacher’s house. He tweeted the message – and within minutes, villagers had gathered …
Use negative attention to create positive content When Ragan.com went looking for comment from companies on 24/7 Wall Street’s most-hated companies in America list, seven of ten either declined to comment or literally didn’t respond. Writer Matt Wilson asked several crisis management professionals why this might be, and BCM president …
High marks for reputation management via YouTube Early last month, FedEx came under fire when video of a deliveryman literally hurling a computer monitor over a customer’s fence went viral. Although the video drew millions of hits almost instantly, FedEx’s crisis management team wasn’t far behind. Taking the sage path …
