Ask any crisis management professional and they’ll tell you, the absolute best way to handle a crisis is to prepare for it before it ever happens. With digital media fast becoming the standard, it’s critical to factor the Web into both your crisis prevention and crisis response plans. In a …
Come to the Dark Site
Dark sites are an invaluable tool in crisis management. Those of you not in the business may ask, what is a dark site? Ed Lee, managing director at online media marketing consultancy com.motion, defines it as “a pre-developed, non-public Web site that can be published to the live Web in …
Crisis? What Crisis?
As some of you know, I’m a monthly guest columnist for Media Bullseye and, about a week ago, was interviewed for one of their regular Radio Roundtable discussions, where I was interviewed by managing editor Jennifer Zingsheim. Media Bullseye editor Chip Griffin, got to add his viewpoints after I did …
The Largest Media Outlet in the Universe
The Internet is the largest media outlet in our known universe. It has already pushed the once mighty newspaper to the brink of extinction and television can hardly compete with the barrage of information the ‘net provides. This medium has spawned a new breed of reporter that blurs the line …