Below you'll find a list of all posts that have been categorized as “online crisis management”
Always consider the feelings of your audience When it comes to attempts at “edgy” marketing, it’s easy to go too far, creating a self-made crisis. Late last month, Hyundai raced into crisis management mode after an online video featuring its hydrogen fuel cell-powered Hyundai x35 literally brought many viewers to …
Master this aspect of social media crisis management It’s becoming increasingly common for frustrated or upset stakeholders to, instead of picking up a phone, take their complaints straight to social media. Often, these posts are made in the heat of the moment, and can be quite vicious. Sometimes it’s warranted, …
The cyber war is on, protect yourself now South Korea was hit by a major cyber attack Wednesday as the computer systems of two major banks, three broadcasters and others simultaneously crashed, raising suspicions that North Korea was to blame. On some computer screens, images of skulls with glowing red …
Launch issues leave EA in dire need of crisis management Many of us have fond memories of playing SimCity, building networks of roads and utilities, adding amenities and ultimately destroying it all via alien invasion. Now, fast forward ten years to last Tuesday, when the latest incarnation of the wildly …
Silence is a major crisis management no-no In case you’ve missed the social media headlines of the past couple days, the Twitter feeds of both Burger King and Jeep were compromised, big time. Burger King was the first to be hit, and the hacker (or hackers) gleefully defaced its profile, …
Although the company denies its actions were influenced by an online petition that received more than 200,000 signatures, the 15-year-old who started the petition has claimed victory. Corporations are being held accountable by the public like never before thanks to the Internet. Beverage giant PepsiCo announced that it would no …
New threats hold potential to create crisis management woes As computers and mobile devices continue to become deeper entwined with all aspects of our daily lives, the potential dangers presented by cybersecurity breaches become exponentially more worrisome. Cyberheist News recently published its “13 Predictions for 2013,” and below we have …
Comprehensive online crisis communication from the Center Most of us pay little heed to flu season, accepting that there will be a bump in absences from work or school and maybe hoping to boost our own resistance with some over the counter vitamins. However, influenza is more dangerous than most …
Takes over for FDA to ensure info is right where the public is looking The recent rash of meningitis infections, now known to be linked to contaminated steroid injections, should have fallen under the realm of the FDA – after all, the infections are not the result of an outbreak, …
Editor’s Note: The following guest article by John Dayton explains in detail how to protect your business from the very real dangers of the Internet. The events of the past several years have left no doubt as to the necessity of having a clean and secure network. If you’ve got …
Your reputation is at risk when negative posts start to appear A new study is backing up a precept that crisis management professionals have been talking about for years – negative online comments have a measurable effect on an organization’s reputation. PR Daily recently interviewed the study’s organizer, doctoral student …
It pays to be part of the conversation, but how do you stay safe? How you react to discussions on the Internet can make or break your reputation. Responses to blogger’s comments, whether positive or negative, must be honest, tactful, and stay on message. In this week’s issue of Crisis …
When it comes to online reputation management, it pays to be prepared Reputations are built and broken on the Web. Be prepared, and you can come out of a crisis looking stronger than ever and carrying the respect of your stakeholders to boot. Come unprepared, though, and you risk a …
With the public nowadays looking to the Web for the vast majority of their news and information, having a poor online reputation is a major no-no. In an article written for our latest Crisis Manager newsletter, Rose Jensen offers up some advice for online crisis management. Whether you’re an individual …
The smooth way in which the US government has handled the H1N1 swine flu, including the excellent flow of information and high level of transparency, can largely be attributed to the crisis management efforts of the Department of Health and Human Services, along with the CDC. Thanks to their careful …
