Make it easy for users to disable tracking services, or face potential reputation backlash as a result It seems like every brand wants to track our activities online, and people are sick of it! But, you may ask, if you’re not doing anything wrong, why are you worried? Consider this …
Crisis Management Advice for Golden Corral
Buffet chain’s reputation on the line after disgusting video goes viral It’s a lesson we hammer repeatedly with clients and on this blog; the pervasiveness of cell phones means the question is not if your organization’s shady practices will be exposed, but when. Case in point, the latest viral video …
Clorox’s Social Media Crisis Management #Fail
How did this one ever get the green light? In a move that’s making a serious run for “most preventable crisis of the year,” Clorox published an article on its Facebook page late last month that degraded the parenting skills of men in just about every way possible. Be prepared …
Social Media as a Crisis Management Tool
Crisis management and social media go hand-in-hand Just about every plan we put together these days includes aspects of social media crisis management. Presenting a variety of platforms and utilities that are perfect for communications, reputation management, monitoring stakeholder sentiment and a host of other specialized uses. Add to that …
5 Crisis Management Questions for Jonathan Bernstein
Bernstein Crisis Management president shares valuable insight in latest interview We were honored recently to have the Baltimore Sun’s Candy Thomson sit down with our very own Jonathan Bernstein for an interview as part of the paper’s “5 Questions” series. The BCM Blogging Team https://www.bernsteincrisismanagement.com/
Cubs Player’s Twitter Complaints Cost Him
Personal Crisis Management 101: Don’t trash talk your employer online! It continues to amaze us how prominent individuals post on social media as if nobody else is watching. News flash: EVERYONE is watching! Just look at the case of former Chicago Cubs third baseman Ian Stewart, who further reduced his …
Crisis Management Tactics: Online Reputation Management
Protecting your good name online is key to success Welcome to another entry in our Crisis Management Tactics series! Today we’re discussing a tactic that many are familiar with, but few have mastered – online reputation management. Right now, most organizations are still operating with a serious handicap when it …
Durex Didn’t Practice Safe Facebook
A social media crisis management lesson Social media polls and contests are great ways to both interact with your existing fans and gain new ones, but a recent Durex campaign gone-wrong demonstrated why you need to set firm boundaries before you start. Here’s the story, from an ABC News article …
AussieMite’s Social Media Crisis Management Revisited
We revisit the embattled Australian company’s situation after the flames die down The hallmark of an intelligent business isn’t that it never encounters trouble, but rather how it manages to continue on afterwards. In a recent blog post, we blasted AussieMite‘s abrasive social media crisis management for stakeholder backlash against …
NSA Snooping Creates Reputation Crisis
New revelations create negative backlash for organizations involved At first, you might think the revelation, oh, sorry, “allegations” that the National Security Agency and the FBI have been tracking info on everything from phone use habits to e-mails and social media messaging would be a major crisis for the organization. …
AussieMite’s Social Media Crisis Management #Fail
Horrible handling of Twitter comments leads to further reputation damage It seems like we just discussed one big marketing blunder down under, but unlike that example, in this case the organization involved turned what was already a reputation ding into a full-blown mess. Drawing negative attention The makers of AussieMite …
Canseco Strikes Out with Oddball Crisis Management
Aggressive online behavior is a major no-no Last week, controversial ex-MLB slugger Jose Canseco took an oddball approach to crisis management after discovering he was under investigation in the alleged rape of a Las Vegas woman. Canseco immediately took to Twitter to discuss the situation, repeatedly sharing the full name …
Dream Tours Florida Wrecks Reputation, Fails Crisis Management
Ethics count, people Pursuing shady practices may make you some extra bucks, but the cost will far outweigh the gains when you’re eventually outed. Just look at Dream Tours Florida, the high-end travel company that’s been making a mess of crisis management ever since the New York Post exposed its …
Mountain Dew Loses Control, Crisis Management Ensues
How did this mess ever get the green light? Late last month, PepsiCo joined the ranks of organizations that went too far with edgy marketing campaigns and were forced into crisis management as a result. The company partnered with controversial rapper and producer Tyler the Creator to produce a new …
Twitter Finally Talks Crisis Management
Social media crisis management advice straight from the horse’s mouth After the umpteenth Twitter hack of recent memory, in which a false report of explosions in the White House going out from the official Associated Press account actually caused the stock market to dip, the big blue bird is finally …