Below you'll find a list of all posts that have been categorized as “media training”
As the person responsible for communicating your story to the public, media and your stakeholders, your organization’s spokesperson is critical to effective crisis management. An article for Crisis Response Communications, written by Bob Roemer, delves deeper into the role: Refusing to comment or merely issuing a written statement does not …
When you are called in to perform crisis management for an organization, chances are the media will be involved. In a recent article, media/crisis management expert Rick Amme, President of Amme & Associates, shed some light on the reporter’s side of the issue, as well as what to do when …
Write this on a rock… In the future, more customers will connect with your business through online communities you build and serve than from any other marketing source. I couldn’t agree more with business expert Jim Blasingame’s assessment, taken from an article for Mantra.com. As Blasingame says in his article, …
Speaking to the media when your organization is in crisis is certainly one of the more daunting tasks in public relations. Although no substitute for experience, Jonathan Hemus, founder of Insignia Communications, has written his “Ten Golden Rules for the Crisis Spokesperson” to help you on your way. One of …
Sean Parker, a managing partner at Founder’s Fund, gave an interesting talk today at the Web 2.0 Summit in San Francisco. The key to it is simple: Facebook, Twitter, Apple, and eBay will dominate the web going forward. One company of note that won’t? Google. Why? Parker believes we’re shifting …
I’ve written before about the power of the I-Reporter – literally anyone who posts news on the Web, especially those who blur the line between amateur and professional. With the age of Twitter upon us, the power I-Reporters wield is greater than ever. An article from Brand Republic provides a …
When an organization is in a hard spot, it draws the attention of the media. Unfortunately, sometimes media outlets become overzealous and will publish malicious statements. Because countries interpret the relevant laws differently, having these statements retracted can often cause headaches. In the second of a three-part series written for …
Though I’ve mentioned tools for Twitter many times before, the technology custom-crafted for the service changes almost daily. A recent Wall Street Journal Online article detailing the latest in “must-have” software explains the need for these utilities: Twitter’s popularity as a customer-service and public-relations tool for businesses is growing. But …
When acclaimed UK eatery, “Fat Duck,” once named the #1 eatery in the world, was stricken by a series of shellfish-related food poisonings earlier this year, it raised major questions over their safety procedures. With a total of 529 diners sickened and the owners unsure of the cause of their …
Microsoft recently unveiled a brand-new ad for their business productivity software. While the U.S. version was fine, someone at the software behemoth’s Polish subsidiary decided to make a change that spawned a storm of negative criticism throughout the Web and on Twitter. Here’s a description of the switch that angered …
Whole Foods Market’s CEO John Mackey is well known for landing his company in the hot seat. The outspoken Mackey first caught the public’s attention after being outed for using a pseudonym to both promote Whole Foods and blast their competition on the Yahoo! Finance bulletin boards, an incident which …
As crisis management pros are well aware, the anonymity of the Internet has historically provided cover for anyone with an opinion to post libelous comments with little fear of retribution. This appears to be changing, however, due in part to a landmark case brought against an anonymous blogger by fashion …
A half-hearted attempt by Continental Airlines to compensate passengers held for nearly six hours on a Minnesota airport tarmac has resulted in a serious wave of negative publicity. With reports surfacing about poor conditions on the plane, and the fact that multiple passengers asked to be let off and were …
We’ve all seen press releases and many of us have written them. It’s WAY too easy to get trite and undermine your own credibility in the process, as Robin Water discussed recently in “10 Words I Would Like to See Banned from Press Releases” at her TechCrunch blog. Here, for …
Disgraced quarterback Michael Vick, recently released from an 18-month stint in prison, granted one of his first interviews to CBS’ 60 Minutes. The interviewer pulled no punches and, unlike nearly every disgraced sports figure in recent memory, Vick made no attempts to deflect them. A recent Yahoo! Sports article has …
