Below you'll find a list of all posts that have been categorized as “media training”
This week in the Crisis Manager newsletter, now posted on the Bernstein Crisis Management website, BCM President Jonathan Bernstein offers advice on how to choose an experienced and effective media trainer. After that, communications consultant and crisis coach Ike Pigott uses the real life case of the “Jena Six” to …
Working with the media is an integral part of every crisis management plan. So much so, that just how well you handle this relationship can make or break your company or client’s reputation. In a recent article for TechWithUs.com, Thomas Murrell discusses the right way to do things during a …
Working with the media in litigation-related situations can reap serious rewards for lawyers and their clients. While the first option for dealing with the public is usually a crisis management professional, when dealing with legal matters lawyers hold the advantage of attorney-client privilege, which is a major aid in protecting …
Jonathan Bernstein was recently interviewed for a Business Insider story about product recalls, and the website allowed us to embed the whole story for you here. The BCM Blogging Teamhttps://www.bernsteincrisismanagement.com/
These days it pays to remember that, to the general public, bloggers, Tweeters, and the like hold a growing degree of credibility. As this quote from an Economic Times article explains, it’s just as important to form relationships with these “I-Reporters” as it is traditional ones:Companies faced with a crisis …
Jonathan Bernstein’s “Keeping the Wolves at Bay: Media Training” is the “how to” guide for anyone who may have to deal with the media in any capacity. Full of tactics learned through nearly three decades of crisis management and media training, this book will prepare you for situations that are …
Rick Kelly believes that Tiger Wood did better than alleged by many pundits. In his article, “Rebuilding a Reputation,” from this week’s Crisis Manager newsletter, he explains why waiting to get in front of the media may have been a good crisis management move. He has this to say about …
Jonathan Bernstein’s “Keeping the Wolves at Bay: Media Training” has just been published, and in celebration Crisis Manager is featuring an excerpt about a seldom covered topic – how to maintain your skills after the media training is over. After that, Rick Kelly, director of Crisis Communications at Triad Strategies, …
Simply stating your case and letting it lie is a path that leads quickly to crisis. Unfortunately for many, this realization comes long after the time to act has passed. Recently, a WebWorkerDaily article interviewed several crisis management experts, including Jonathan Bernstein, and offered these thoughts on the right way …
The Ambush Interview is an interview in which an investigative reporter catches their subject off guard in hopes of causing them to make a mental error which the reporter can then exploit. In her article for the latest Crisis Manager newsletter, aptly titled “The Ambush Interview: Taming the Wild Animal,” …
Former Gov. Rod Blagojevich has been on a media blitz of the most sensational kind since his arrest for allegedly attempting to sell President Obama’s vacated Senate seat. His latest dumb move was to state in an interview for Esquire that he is “blacker than Barack Obama,” which immediately drew …
Disruptions in your organization’s supply chain can result in many different types of crises, as everything from customer relations to your bottom line relies on a steady flow of goods and services. SupplyChainBrain.com recently interviewed Phil Renaud, vice president of risk management at Exel, and this is what he had …
Presidents get about 210 days to get their vision launched, their dreams in wide circulation, and to marshal their forces to achieve what they set out to accomplish. Then the postmortems begin, coupled with midterm elections. Following the midterms, comes to 24-month effort at reelection. This president has effectively missed …
What you say and how you say it is crucial to crisis management because the way the public and your stockholders perceive your statements holds far more weight than whatever you actually meant to say. Homeland Security Secretary Janet Napolitano is experiencing this first hand as her department faces major …
The Tylenol brand is no stranger so recall crisis management – their handling of the so called “Tylenol Murders,” in 1982, wherein an unknown person inserted poisoned capsules into store bottles, is still upheld as an example of how to handle a crisis response and product recall successfully – and …
