Below you'll find a list of all posts that have been categorized as “media training”
New study shows pervasive lack of preparedness Burson-Marsteller, the global public relations firm, has just released a study surveying corporate perceptions of the state of crisis communications in the age of social and digital media. It amounts to a wake-up call for business leaders who defend reputations and brand equity …
Savvy crisis communication wins trust of the people Japanese Cabinet Secretary Yukio Edano has been doing crisis management for the country starting mere hours after the brutal earthquake of March 11. Edano has put on a clinic since then, exemplifying the ideal spokesman through what was surely extreme stress, as …
Nothing beats a personal touch It’s been a long time since merely issuing a press release was considered adequate communication. These days, taking only that meager measure is almost inviting crisis, as criticism is bound to follow. BCM President Jonathan Bernstein recently addressed this issue in a Fox Sports article …
Obama’s leadership is no “how to” class In hard times, people turn to their leaders. For a business, this means the CEO, in the United States, it is the President. Even in the midst of a crisis, strong leadership can empower followers and turn things around. Unfortunately, Barack Obama has, at …
Crisis management starts from the top In times of crisis, people look to their leaders for guidance. Whether you’re a politician or the CEO of a company, you will be expected to be at the forefront of any crisis management efforts. In a recent blog post for the Harvard Business …
Don’t let legal concerns dominate your crisis management planning In today’s litigation-happy world, chances are you will need at least one lawyer on your crisis management team. The problem is that in a crisis, this legal influence frequently clashes with one of the main priorities of crisis managers; communication. In …
How the public perceives your organization can make or break you in a crisis Image is very important in preserving reputation during and after crises. Because of this, it’s important to evaluate your crisis management strategy not from the perspective of the company CEO, but that of your average stakeholder. …
Until recently, large corporations with a prestige in certain niches used to avoid using the term “PR.” They’d use “corporate communications” or “marcom” to describe the management function of initiating activities directed at building relationships with their different publics. They found PR to be something to avoid, or as something …
Sports teams are vulnerable to crises just like any other business, sometimes even more so because of the large sums of money and public interest involved. Fans of Major League Baseball’s Pittsburgh Pirates have become accustomed to their team bringing up the rear, but careless handling of questions regarding team …
A recent national poll found American’s faith in traditional media to be holding at extremely low levels, and with no signs of improvement in sight. Here are the numbers, from Gallup.com: Americans continue to express near-record-low confidence in newspapers and television news — with no more than 25% of Americans …
In an effort to educate the public about the world of crisis management, Bernstein Crisis Management President Jonathan Bernstein presents Ask the Crisis Manager, a series of Q&A sessions featuring both Jonathan and selected members of the public. Offered exclusively as a service to subscribers of his Crisis Manager newsletter, …
The most powerful men and women in the world today often find their hands shaking and words tumbling out in every direction except the correct one when faced with talking to the media. There is something about that spotlight that makes us forget we are intelligent beings with something worth …
There are many variables in crisis management, but one thing that remains consistent is that when things really heat up, the media gets involved. Why is learning to use all forms of media to your advantage a must? This quote from an HFMweek.com article demonstrates the answer: …how well your …
More than any other time, in the midst of major crises CEO’s are seen as the face and voice of their organizations. Because of this, it’s important that they possess excellent crisis management and media relations skills. BP CEO Tony Hayward, unfortunately, has been shown to possess neither of those, …
In a major crisis, stakeholders want to hear what’s going on not from a lawyer or hired spokesperson, but straight from the CEO or other appropriate senior organizational exec. Because of this, proper media training is an absolute must-have for organizations who wish to deliver effective messages. Not all media …
