Below you'll find a list of all posts that have been categorized as “Jonathan Bernstein”
Ensuring communication is effective is core to crisis management success It turns out composer John Powell, perhaps best know for scoring movies like How to Train Your Dragon, Happy Feet and Kung-Fu Panda, knows a thing or two about verbal communication as well, making him the subject of today’s Crisis …
Why online reputation management is a core component of crisis management, and how to do it right Monitoring your online reputation is an essential crisis management skill, yet it’s still viewed by many as something beyond their reach. Truth is, while it does take some practice to get it down …
[Editor’s note: Thank you to our colleague Tony Jaques for submitting this post on how crises tint stakeholder’s views of the organizations involved long after they’re gone.] One of the underestimated impacts of a crisis is the fact that every subsequent event is magnified through the lens of the original …
Proof of the need to constantly keep your image, your mission, and your audience in mind when posting to social media It’s not entirely surprising to see brands getting too edgy or controversial as they compete to grab attention on social media, but one would hope for the folks running …
Differing viewpoints are essential to crisis management success Is there anyone more expert in crisis management than a successful battlefield commander? Not only are they tasked with applying limited information to make life-and-death decisions on a moment’s notice, but they must remain calm and precise, even while taking fire. Today’s Crisis …
Showing compassion without apologizing Apologies are powerful crisis management tools, but more and more often we’re seeing reputation-threatening situations that do not call for the ones taking flak to actually say “I’m sorry”. The most common situations are when organizations or individuals stand falsely accused, but other factors such as …
Insensitive remarks and a flop of an apology Senate Majority Leader Harry Reid (D-Nevada) is no stranger to criticism regarding public comments, especially when it comes to race, and he’s getting another lesson in why you should watch what you say after dropping a couple of doozies at the Asian …
Coast Guard’s willingness to ask for help meant this crew made it out alive When it comes to crisis management, having the humility to ask for help can mean the difference between a narrow miss and utter disaster. Nobody knows that better than the U.S. Coast Guard and the crew …
It’s easy to go too far when trying to grab attention through shock value Shock marketing can grab you some easy attention, but in many cases it’s really not the attention you’d like to receive. Take the case of Australia’s Wicked Campers, who was forced to remove sexist, misogynistic, and ridiculously immature slogans …
Don’t keep your employees in the dark When it’s time to go into full-on crisis management mode, many organizations are focused purely on A) cleaning up the situation, and B) communicating with outside stakeholders, whether that means customers, investors or the media. Here’s the problem with that – your employees, …
Having a plan in place means you won’t be left scrambling when crises appear In order to be as effective as possible, crisis planning needs to come before a crisis actually hits. While it is possible to create and enact a plan after things get messy, it’s never easy. In …
“We’re working on it” can buy more time than you expect When you encounter a crisis, the pressure to immediately make a statement is immense. Not only will your stakeholders be clamoring for you to talk, and angry if you don’t, but you also risk damaging rumor or innuendo taking root …
[Editor’s note: The following is a guest post from Brittany Foster, one of the talented members of the Triad Strategies team. Triad is a preferred Bernstein Crisis Management contractor.] Senator John Walsh (D-Montana) was already running a losing campaign for re-election, but he may have shored up his retirement with …
Understandably angry stakeholders and poor crisis management leave sports reporter in a bad spot ESPN anchor Stephen A. Smith won’t be stepping up to the mic for at least a week following his on-air comments regarding domestic violence – specifically that women should avoid “provoking” men into assaulting them. Smith …
Dating site seems to be applying the dubious principle of “any publicity is good publicity” Move over Facebook, because OKCupid just hopped on the user experimentation train! In a blog post published Monday, one of the dating site’s founders, Christian Rudder, proudly proclaims “We Experiment On Human Beings!” From the …
