Make it easy for users to disable tracking services, or face potential reputation backlash as a result It seems like every brand wants to track our activities online, and people are sick of it! But, you may ask, if you’re not doing anything wrong, why are you worried? Consider this …
Crisis Management Advice for Golden Corral
Buffet chain’s reputation on the line after disgusting video goes viral It’s a lesson we hammer repeatedly with clients and on this blog; the pervasiveness of cell phones means the question is not if your organization’s shady practices will be exposed, but when. Case in point, the latest viral video …
Clorox’s Social Media Crisis Management #Fail
How did this one ever get the green light? In a move that’s making a serious run for “most preventable crisis of the year,” Clorox published an article on its Facebook page late last month that degraded the parenting skills of men in just about every way possible. Be prepared …
Social Media as a Crisis Management Tool
Crisis management and social media go hand-in-hand Just about every plan we put together these days includes aspects of social media crisis management. Presenting a variety of platforms and utilities that are perfect for communications, reputation management, monitoring stakeholder sentiment and a host of other specialized uses. Add to that …
5 Crisis Management Questions for Jonathan Bernstein
Bernstein Crisis Management president shares valuable insight in latest interview We were honored recently to have the Baltimore Sun’s Candy Thomson sit down with our very own Jonathan Bernstein for an interview as part of the paper’s “5 Questions” series. The BCM Blogging Team https://www.bernsteincrisismanagement.com/
Cubs Player’s Twitter Complaints Cost Him
Personal Crisis Management 101: Don’t trash talk your employer online! It continues to amaze us how prominent individuals post on social media as if nobody else is watching. News flash: EVERYONE is watching! Just look at the case of former Chicago Cubs third baseman Ian Stewart, who further reduced his …
Crisis Management Tactics: Online Reputation Management
Protecting your good name online is key to success Welcome to another entry in our Crisis Management Tactics series! Today we’re discussing a tactic that many are familiar with, but few have mastered – online reputation management. Right now, most organizations are still operating with a serious handicap when it …
Durex Didn’t Practice Safe Facebook
A social media crisis management lesson Social media polls and contests are great ways to both interact with your existing fans and gain new ones, but a recent Durex campaign gone-wrong demonstrated why you need to set firm boundaries before you start. Here’s the story, from an ABC News article …
AussieMite’s Social Media Crisis Management Revisited
We revisit the embattled Australian company’s situation after the flames die down The hallmark of an intelligent business isn’t that it never encounters trouble, but rather how it manages to continue on afterwards. In a recent blog post, we blasted AussieMite‘s abrasive social media crisis management for stakeholder backlash against …
Dream Tours Florida Wrecks Reputation, Fails Crisis Management
Ethics count, people Pursuing shady practices may make you some extra bucks, but the cost will far outweigh the gains when you’re eventually outed. Just look at Dream Tours Florida, the high-end travel company that’s been making a mess of crisis management ever since the New York Post exposed its …
LEGO’s Crisis Management v. Racism Allegations
A Turkish group claims Jabba’s Palace playset creates negative cultural stereotypes, how did Lego respond? Star Wars playsets have long been a part of the Lego brand’s lineup, but one featuring the iconic Jabba the Hutt’s palace recently came under fire from the Turkish Cultural Association of Austria because it …
Twitter, Where’s Your Response?
Silence is a major crisis management no-no In case you’ve missed the social media headlines of the past couple days, the Twitter feeds of both Burger King and Jeep were compromised, big time. Burger King was the first to be hit, and the hacker (or hackers) gleefully defaced its profile, …
New Crisis Manager
This week’s Crisis Manager features articles from two authors new to the pages of our newsletter. First up is an article by online branding and marketing expert Cindy Ratzlaff, named one of the top 30 Women Entrepreneurs to Follow on Twitter by Forbes, that explains how to defuse the fear …
Crisis Management Success Story
The ultimate goal of crisis management is to turn the inevitable crises that occur into victories, with organizations learning from the experience and coming out stronger for it. In a post on his blog for the Free Management Library, Martin Keller describes the steps his team took to overcome the …
SeaWorld Crisis
The fatal mauling of a SeaWorld trainer by a killer whale has placed the theme park in a precarious position. As a business that thrives on the attendance of families, anything that creates the perception of risk is a danger. The company didn’t hesitate to start crisis management though, and …