Below you'll find a list of all posts that have been categorized as “Erik Bernstein”
How a nasty post became a boon for housewares giant Now Kitchenaid can add itself to the list of companies who’ve run into social media crises stemming from an apparent slip of the mouse. Right smack in the middle of last week’s presidential debate, this post went out from the …
Use online reputation management to help you catch problems early, or risk walking into a full-blown crisis Monday morning We applaud social media networks for allowing us to communicate with the public on a massive scale, but it’s critical to remember that while many businesses may close for the weekend, …
Farmers put social media to work in combating a devastating drought The reach and flexibility of social media makes it an ideal crisis management tool, even in industries that are thousands of years old. When a crushing drought put the crops of farmers across the U.S. in danger, they turned …
Natural solution for a nature crisis When flora and fauna present us with crises, we’re quick to look toward technology for a quick fix. Often, however, there’s a more natural solution. This quote, from an OC Register article by David Bro, explains how the city of San Clemente is putting …
Nonexistent crisis management from the pen maker Are you a woman? Are those manly black, white, red and blue pens keeping you from writing? Well look no further, because Bic’s “for Her” line is here! Yes, we’re being sarcastic, but no, we aren’t making up the “for Her” line. Industry …
Crisis management that reaches its intended audience This past Friday, the University of Texas at Austin and North Dakota State both received bomb threats from unidentified individuals. The obvious first step after receiving such a threat is to clear the area, but how do you notify the tens of thousands …
What drives a social media innovator to sit silent while his stock plummets? With Facebook stock, one of the most anticipated public offerings, well…ever, sinking from day one, you would think that the company would be eager to trot out the man who brought it all together, THE face of …
Widespread exposure calls for crisis management with reach Camping is a summer mainstay for many, but if you decided to take your family to California’s famed Yosemite this year, you’re probably feeling a bit nervous right now. Hantavirus, a bug few of us even knew existed, has leapt into the …
Using web education for crisis management With the Centers for Disease Control reporting 1,590 cases of West Nile so far this year, 2012 officially holds the record for highest number of West Nile infections since the virus was first detected in the U.S. some 13 years ago. To help combat …
Appallingly poor online crisis management from United Airlines United Airlines was riding a wave of social media success following the Olympics. With Facebook contests and Twitter stunts accompanying pictures of returning athletes embracing United staff, the campaign was a mounting success. Suddenly, the Monday after closing ceremonies, a new and …
Think beyond the short term when it’s crisis management time It’s a very common crisis management mistake – you see an issue, think of a quick solution, and POOF, it’s fixed in the fastest way possible. Problem is, a “quick fix” has a strong chance of becoming a damper on …
Rep. Akins reputation is beyond crisis management “Legitimate rape.” If you don’t know what I’m referring to, prepare to be shocked. This weekend, Rep. Todd Akin (R-MO) was the guest on a St. Louis TV news program. A vocal opponent of abortion, Akin should be used to answering questions related …
Bowing to pressure from NBC creates need for crisis management Twitter has been revered since its inception as a platform for free speech and mobilizing social movements, but would its partnership with one of the symbols of major corporate media, NBC, lead to a dilution of these ideals? The Independent’s …
Protecting your reputation on the ‘net When your small business is reliant largely on word of mouth, as they so often are, how do you protect its reputation when upset customers get vocal on the web? This quote, from an AmEx Open Forum article by Angela Stringfellow, features some solid …
Increasing safety in business and community Disaster preparedness agencies often use graphic images or shocking stories in an attempt to scare people into getting prepared for crises. With 44% of U.S. adults admitting to not having basic first-aid kits, and 48% no emergency supplies, it’s obvious that approach isn’t working …
