Apologies vs. Litigation

Jonathan Bernstein crisis management, Crisis Prevention, crisis public relations, Crisis Response, media training

Crisis managers have long known the benefits of saying, “I’m sorry,” but many other business circles are just now catching on. In a recent post on his blog, “Crisis Guru”, James Lukaszewski, crisis communications expert, broke down exactly how this practice is changing litigation: Many in the legal profession remain …

The Spokesperson

Jonathan Bernstein crisis management, Crisis Prevention, Crisis Response, media training

As the person responsible for communicating your story to the public, media and your stakeholders, your organization’s spokesperson is critical to effective crisis management. An article for Crisis Response Communications, written by Bob Roemer, delves deeper into the role: Refusing to comment or merely issuing a written statement does not …

Written in Stone

Jonathan Bernstein crisis management, Crisis Prevention, Crisis Response, media training

Write this on a rock… In the future, more customers will connect with your business through online communities you build and serve than from any other marketing source. I couldn’t agree more with business expert Jim Blasingame’s assessment, taken from an article for Mantra.com. As Blasingame says in his article, …

Social Dominance

Jonathan Bernstein crisis management, Crisis Prevention, Crisis Response, media training

Sean Parker, a managing partner at Founder’s Fund, gave an interesting talk today at the Web 2.0 Summit in San Francisco. The key to it is simple: Facebook, Twitter, Apple, and eBay will dominate the web going forward. One company of note that won’t? Google. Why? Parker believes we’re shifting …

Security Breach

Jonathan Bernstein crisis management, Crisis Prevention, Crisis Response

As mass communication platforms like Twitter, Facebook and the like become more trusted and commonplace, the possibility of unscrupulous people doing serious damage also rises. Web traffic specialists Click Forensics are finding this out first hand after their corporate Twitter account was compromised and used as part of a massive …

Rapid Fire

Jonathan Bernstein crisis management, Crisis Prevention, Crisis Response, media training

I’ve written before about the power of the I-Reporter – literally anyone who posts news on the Web, especially those who blur the line between amateur and professional. With the age of Twitter upon us, the power I-Reporters wield is greater than ever. An article from Brand Republic provides a …

Malicious Statements

Jonathan Bernstein crisis management, Crisis Prevention, crisis public relations, Crisis Response, media training

When an organization is in a hard spot, it draws the attention of the media. Unfortunately, sometimes media outlets become overzealous and will publish malicious statements. Because countries interpret the relevant laws differently, having these statements retracted can often cause headaches. In the second of a three-part series written for …

Evolution of Communication

Jonathan Bernstein crisis communications, crisis management, Crisis Prevention, Crisis Response, public relations

Crisis communications is a constantly changing field. In his article, “The Evolution of Crisis Communication,” written for the latest Crisis Manager,Thomas E. Lee uses his experiences, both past and present, to create a list of five principles integral to crisis communications success in 2009. How are the rules different now, …