Navigating Channels

Jonathan Bernstein crisis management, Crisis Prevention, Crisis Response, media training, reputation management

The Internet is invaluable for crisis management because of the sheer number of communications channels which it provides. These channels do, however, require some planning to use effectively, as this quote from a Digital Stuffing post explains: Crisis planning is not something that should be left to a crisis. It …

Tiger’s Mistakes

Jonathan Bernstein crisis management, Crisis Prevention, crisis public relations, Crisis Response, media training, reputation management

Tiger Wood’s crisis management, or lack thereof, has been the subject of intense scrutiny and criticism since his car accident early November 27. Since then he has mostly allowed others to control his story, and, as we often tell our readers, that is one of the biggest mistakes anyone can …

Preparing for the Unpredictable

Jonathan Bernstein crisis management, Crisis Prevention, Crisis Response, public relations

Regardless of whether your organization is a small business or a multi-national corporation, planning how to prevent and respond to crises can greatly reduce their impact. An article from the O&P Business News which prominently quotes Bernstein Crisis Management President Jonathan Bernstein, has more to say on the subject: Preparing …

Crisis at the White House – Party Crashers

Jonathan Bernstein crisis communications, crisis management, Crisis Prevention, Crisis Response, media training

[Here’s a guest commentary from Andrew Gilman, President & CEO, CommCore Consulting] The nearly-famous (will they soon become infamous?) Michaele and Tareq Salahi, the Virginia reality-TV aspiring couple who crashed the White House state dinner last week, present crisis communications challenges for a number of parties (sic). Start with, but …

Brand Disasters

Jonathan Bernstein crisis management, Crisis Prevention, Crisis Response, public relations

One important lesson for crisis managers is that the news media demand a “shorthand” way of identifying any story, and a company brand is a very convenient option, especially in a crisis. Witness the “BP Texas Fire”, the “Tylenol disaster”, the “Intel Pentium chip” failure, and the “Firestone tyre” scandal. …