No one can predict a crisis before it occurs, but you can be prepared in the event that it does. Who will respond? How will you respond? Which social media platforms will you use? Will you address first or wait for the conversation to happen and then respond? Who are …
SeaWorld Crisis
The fatal mauling of a SeaWorld trainer by a killer whale has placed the theme park in a precarious position. As a business that thrives on the attendance of families, anything that creates the perception of risk is a danger. The company didn’t hesitate to start crisis management though, and …
Toyota Plays the Villain
The sheer scale of Toyota’s recall has caused many to compare it to the J&J Tylenol recall of 1982. The reality is, though, that these crisis management cases are similiar only in the fact that both involve recalls of entire product lines. As this quote from a PR News Online …
Google Dodges a Bullet
Last week, Google launched an add-on to Gmail called Google Buzz. Almost immediately, the world howled with complaints that the product exposed users’ privacy by publishing lists of followers made up of the people a user e-mailed and chatted with most. This made Google Buzz a danger zone for reporters, …
High Stakes Litigation & Crisis Communications Podcast March 24
More and more often we are seeing successful lawyers and law firms reaching out to crisis management experts to manage their client’s message in the public eye. Regardless of how things are “intended” to run, a strong communicator can educate stakeholders and minimize reputation damage for those involved. On March …
What’s Important to You May Not Satisfy Your Stakeholders
Simply stating your case and letting it lie is a path that leads quickly to crisis. Unfortunately for many, this realization comes long after the time to act has passed. Recently, a WebWorkerDaily article interviewed several crisis management experts, including Jonathan Bernstein, and offered these thoughts on the right way …
Crisis Management and the Media
If you decide to confront the media head on, you’d better have perfect manners and a healthy dose of respect for their power to shred a reputation to pieces. Unfortunately for them, the Lee County Electric Cooperative had neither, and instead has put on a display of crisis management gone …
Flashpoints
This week’s guest article by Jacquelyn Lynn, managing editor of Flashpoints, sticks to the theme of crisis management in the workplace, offering several effective tips for stopping rumors before they can take hold. To subscribe to the free Crisis Manager newsletter, just click here. The BCM Blogging Teamhttps://www.bernsteincrisismanagement.com/
Cultural Differences in Crisis Management
The Toyota brand is in serious danger. With more vehicles being added to their already-massive recall list almost daily, the Japanese automaker’s carefully crafted reputation is quickly degrading. One explanation for their seemingly relaxed crisis management may be cultural differences, as Weber Shandwick Japan CEO Akihiko Kubo pointed out in …
Gibson Beyond Glib
Mel Gibson’s reputation took a major blow three years ago due to highly publicized issues with alcohol and apparent anti-Semitism. After making his apologies, Gibson took himself out of the public eye for a time. Recently the actor has been in the media promoting his new movie, “The Edge of …
Demon Sheep Cause Crisis
Carly Fiorina’s “Demon Sheep” ad, part of her campaign targeted at landing one of California’s Senate seats, is getting a lot of attention. Unfortunately for her, this type of attention usually means you’ll be spending a lot of time with your crisis management team. Here’s a sample of one reaction, …
John Edwards’ Crisis Management Emergency
The ball of sordid tales and blatant lies that makes up one-time vice presidential candidate John Edward’s personal life continues to unravel in the public eye, and with it goes a reputation and image which had been carefully pieced together through years of work. In an article for The Atlantic, …
Including Employees in Crisis Management
How your company communicates with its staff, clients and customers defines whether they respond by rising up in unison to support the business, or instead spread gossip on coffee breaks, complain loudly and publicly, and turn to the competition for inspiration. Nowadays crisis communications are a proven concept and their …
AA’s Crisis Management Prep Pays Off
A false Twitter post, sent out shortly after the Haiti earthquake, stating that American Airlines was offering free flights to the island, caused the company to be flooded with phone calls, emails and many, many Tweets. The problem was exacerbated when popular Tweeters, including film critic Roger Ebert, re-Tweeted the …
Navy Needs Crisis Management
When 7,000 people sue you, there is a lot of crisis management in your future, even if you’re the U.S. Navy. The landmark lawsuit, which involves much of the population of Vieques, Puerto Rico, alleges that the six decades of weapons testing the Navy did there has caused residents to …