Below you'll find a list of all posts that have been categorized as “Crisis Response”
Simple communication pays off Google has received even more attention than usual (if that’s possible for a page that welcomes millions of users daily) due to a series of articles investigating flaws in its ranking system. While theories abound as to who is behind this sudden influx of attention, it …
Give the people want they want While communication will fall flat on its face without actions to back it up, in the immediate aftermath of a crisis the first thing the public wants is information. In a recent post on the LawFirmsPR blog, my colleague, crisis communication expert Rich Klein, …
Everyone needs to be on the same page when it comes to crisis communication It’s not always possible to limit crisis communications responsibilities to one person, which can create damaging situations if everyone isn’t on message. This was evidenced after White House staffers gave varied responses to questions regarding the …
Choose your words carefully or your reputation will suffer Merrie Spaeth’s BIMBO Awards are a constant reminder of the power that words carry and the danger of using them without thinking. The latest edition of the BIMBOs features a medley of examples, including this outstanding one: “The crisis was not …
Designer heads to rehab after rant in bar Fashion designer John Galliano is the latest high-profile person to be captured on film making a complete ass of himself and embarrassing his employer, Christian Dior, in the process. Already cut from the Dior team, Galliano is headed straight to rehab for …
Shady SEO tactics create a reputation crisis While it can certainly net you temporary gains, in the long run it doesn’t pay to be dishonest. Retailer J.C. Penney is a perfect example, having been outed by The New York Times this week for using “black hat” SEO methods to unfairly …
Active crisis communication always pays off In the past, when all hell broke loose, regular sources of information could be hard to come by, unreliable, intermittent and downright infuriating; a phone number with a taped message on the other end, a sliver of advice, half-heard from the radio or a …
No matter how talented your team is, crisis management is not something done best on the fly. While obviously some improvisation is necessary, it’s important to create a plan and follow through. That’s why, as Risdall McKinney PR president Rose McKinney wrote in a recent article, “protocol counts.” A quote: …
Strong crisis communication prevents reputation damage The Red Cross is extremely experienced with social media, having been an avid and active user for years now, so when a rogue tweet went out from its Twitter account at nearly midnight last night, the organization was not caught flat-footed. The Tweet, from …
Why Taco Bell’s crisis management strategy doesn’t measure up Taco Bell’s response to claims that their taco filling does not actually qualify as beef was certainly unorthodox, but was it a success? Bruce Bonafede, president of Bonafere communications, doesn’t think so, and in an article for the latest Crisis Manager …
Happy Birthday Crisis Manager! The latest issue marks the 11th year that the Crisis Manager newsletter has been in circulation, and as always it brings expert advice from professionals in communications, PR, and of course, crisis management. We start things off with an article by longtime friend and contributor Bruce …
Treat them right, and customers will do battle for you The difference between a small hitch and extensive reputation damage is often the effort that is put into building relationships before the fact. Once you understand this, then, where do you begin? Marketing pro Peter Shankman gave his advice in …
Obama’s leadership is no “how to” class In hard times, people turn to their leaders. For a business, this means the CEO, in the United States, it is the President. Even in the midst of a crisis, strong leadership can empower followers and turn things around. Unfortunately, Barack Obama has, at …
It pays to be part of the conversation, but how do you stay safe? How you react to discussions on the Internet can make or break your reputation. Responses to blogger’s comments, whether positive or negative, must be honest, tactful, and stay on message. In this week’s issue of Crisis …
Be ready for online crisis response…or else The Internet is the center of information today. What this means for businesses is that when a crisis breaks, their fans, critics, and everyone in between will flock to the Web for the latest details. If this happens and the business has no …
