Ancient Wisdom for the Modern Corporate World

Jonathan Bernstein crisis communication, crisis management, crisis preparation, Crisis Prevention, crisis public relations, Crisis Response, reputation management Leave a Comment

Ancient wisdom has modern applications While it’s widely accepted that solid internal communication is a cornerstone of strong companies, when it comes to putting down the dollars the vast majority balk at including this vital tool in their crisis management and public relations planning. In a recent blog post, PR …

He’ll Be Back

Jonathan Bernstein crisis communications, crisis management, crisis preparation, Crisis Prevention, crisis public relations, Crisis Response, reputation management Leave a Comment

Schwarzenegger down, but not out Ex-California Governor Arnold Schwarzenegger tried to make the best of a very bad thing when he humbly admitted his having fathered a child with a former staffer.. Had the timing been different, it would have undoubtedly dented his political reputation, but considering the fact that …

Coping with Social Media Attacks

Jonathan Bernstein crisis communication, crisis management, crisis preparation, Crisis Prevention, crisis public relations, Crisis Response, reputation management, social media Leave a Comment

A proactive stance can stave off baseless allegations Social media has forced a change on crisis management and public relations as a whole, altering the way we communicate and respond to situations drastically. As the following quote from a TrendyMinds article explains, what was a hard and fast rule as …

Backup Plans

Jonathan Bernstein crisis communication, crisis management, crisis preparation, Crisis Prevention, crisis public relations, Crisis Response, reputation management Leave a Comment

One question can save your crisis management efforts Don’t be surprised if in a few years’ (or a few months’) time some current White House, CIA and Pentagon staffers write how-to treatises on crisis management. According to news reports, the planning for the assault on Osama bin Laden’s compound included …

Letters from Sony

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Communication is critical for crisis management The heat is still on following the massive data breach at Sony, but the company has pulled things together, and last week somewhere in the area of 100 million users were officially notified via mail that their data had been compromised. With a weak …

Let ‘Em Know

Jonathan Bernstein crisis communication, crisis management, crisis preparation, Crisis Prevention, crisis public relations, Crisis Response, reputation management, social media Leave a Comment

Don’t duck your head during a crisis It may seem redundant to say so, but the key to a successful crisis communications plan is to focus on communication. There is often an instinct to withdraw from the public eye during times of crisis. However, during a crisis, people seek strong …

Social Synergy

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What’s the relationship between customer service and social media? Social Customer Relationship Management and Crisis Management are more than buzz words for getting the word out about your online business. When it comes to CRM and social media, the buzz word relates to the way your customers spread the word …

Rewarding Failure

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Thoughtless communication brings negative attention Remember the big oil spill last year in the Gulf of Mexico? I’m guessing your answer is yes. And, because our collective answer to that question is yes, Transocean Ltd. created a PR problem for itself when it claimed in an SEC filing last week …

Restaurants Clean Up Their Acts

Jonathan Bernstein crisis communication, crisis communications, crisis management, crisis preparation, Crisis Prevention, crisis public relations, Crisis Response, reputation management Leave a Comment

Applebees and Olive Garden must take thorough steps to clean up reputations Two of the juiciest stories of the past couple weeks have involved Applebees and Olive Garden serving alcohol to small children. For Applebees, the incident was especially damaging to its reputation because a similar incident just last year. …

Just Admit It

Jonathan Bernstein crisis communication, crisis management, crisis preparation, Crisis Prevention, Crisis Response, reputation management Leave a Comment

Own your mistakes or risk a crisis  If a blogger or reporter publishes genuinely libelous statements and refuses to retract them, then pursuing legal action can force the issue in your favor. If you’ve done wrong though, then you have no choice but to own up and make it right, …

Major Mistake at Applebees

Jonathan Bernstein crisis communications, crisis management, crisis preparation, Crisis Prevention, crisis public relations, Crisis Response, reputation management 3 Comments

Crisis management lax following incident This past Friday, Applebees restaurants encountered a world of trouble when employees at one of its Detroit area locations allegedly served tequila mixed with apple juice to a 15-month-old child in, and this is the kicker, the child’s own sippy cup! While it’s very possible …

Edano Aces Media Relations

Jonathan Bernstein crisis communication, crisis management, crisis preparation, Crisis Prevention, crisis public relations, Crisis Response, disaster management, media relations, media training Leave a Comment

Savvy crisis communication wins trust of the people  Japanese Cabinet Secretary Yukio Edano has been doing crisis management for the country starting mere hours after the brutal earthquake of March 11. Edano has put on a clinic since then, exemplifying the ideal spokesman through what was surely extreme stress, as …

Chrysler’s Social Media Crisis Management

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Strong crisis communication prevents trouble for automaker As social media opens up new communication and crisis management avenues, it also presents new dangers. One of the most common types of trouble that comes to companies using social media is inappropriate postings by employees. Auto giant Chrysler found this out first …

The Extra Step

Jonathan Bernstein crisis communication, crisis management, crisis preparation, Crisis Prevention, crisis public relations, Crisis Response, media training Leave a Comment

Nothing beats a personal touch It’s been a long time since merely issuing a press release was considered adequate communication. These days, taking only that meager measure is almost inviting crisis, as criticism is bound to follow. BCM President Jonathan Bernstein recently addressed this issue in a Fox Sports article …