“When your company or your name is being bombarded with negative commentary, your reputation is on the line and fast response is critical. One of the most effective tools in your arsenal is going to be blogging.” Blogs have moved from obscurity into the mainstream, covering topics from the absurd …
The Rules of Engagement
Crisis management is not a science. Although there are certain tenets that most in the field hold true, a situation that merits one reaction today may require a completely different tactic the next time you encounter it due to shifts in public opinion, the ways we communicate, or other outside …
Not So Locked
LifeLock, the company whose commercials feature their CEO’s Social Security number splashed across buses and city buildings to demonstrate confidence in their product, is in hot water. Unfortunately for CEO Todd Davis, it appears that the service just doesn’t work and, along with his own SSN being stolen over 20 …
Free PR Advice
The aptly named “Free PR Advice and Tips” website created by UK firm Ainsworth Maguire is chock-full of checklists for everything PR-related – from brainstorming to creating trademarks. Of course, I’m in the crisis management field and as such their list of Ten Things You Should Do and Five Things …
Vulnerability Audits
I’ve been refining my process of “Vulnerability Audits,” the first step in crisis prevention. Read how doing a “scan of your operations” in advance can help you avoid or minimize crises that may arise unexpectedly. JB Jonathan BernsteinPresidentBernstein Crisis Management, Inc.
BIMBO Awards
Have you ever seen Merrie Spaeth’s hilarious “BIMBO Awards“? They’re monthly collections of mostly famous people suffering from foot-in-mouth disease, along with some examples of “doing it the right way” in crisis communications. For example, here was this month’s “winning BIMBO”: “I’m here to tell you right off the bat …
Are You Protecting Your Reputation Online?
What are you doing, actively, to protect your reputation online? Do you know what people find on page 1 of a Google search for your name? If you’re an organization that would like to be found, can you be found on page 1 of a Google search by someone searching …
Great Crisis Leaders: 10 Key Characteristics
In the recent article, Great Crisis Leaders: 10 Key Characteristics, by Pat Rowe, we are reminded of how leaderships’ core beliefs will affect the success or demise of a company or country. These steps include intellectual integrity, the ability to see the big picture, willingness to consider mutiple options, decisiveness, …
How to Manage Internal Crises Related to the Economy
The latest issue of Crisis Manager contains two excellent articles by guest authors on how to manage different types of internal crises resulting from bad economic conditions. Remember, the ezine is free, you can sign up at my website’s home page. Jonathan BernsteinPresidentBernstein Crisis Management, Inc.https://www.bernsteincrisismanagement.com
Fay Fizzles – Post Storm Report
Well, I wish I could tell you that I did all kinds of heroic crisis manager kinda things as the hurricane crashed upon us, but…although Tropical Storm Fay came ashore just a couple of miles south of us, I’ve seen worse rainstorms in Southern California. No harm here at my …
Free News Leads
Hey, want to know what type of sources reporters are looking for without having to pay for an expensive service? Check out Help A Reporter. And/or read the article at my website. Jonathan BernsteinPresidentBernstein Crisis Management, Inc.
Crisis Getting a Little Close for Comfort
This fire is burning just a couple of miles from our home, making things a little warm for this here crisis manager. Fortunately the wind is not blowing our way, but we just got word that the fire may have jumped to another, closer ridge and a family we know …
A fight against eminent domain ruling in New Jersey
Inc.com published an article in December 2006, Bill Van Ness’s Instinct Was to Fight the Plan to Build a School Next to His Factory, explaining that in May 2005, Bill Van Ness, owner of Van Ness plastic Molding, received notification that the Board of Education for the city of Clifton, …