Below you'll find a list of all posts that have been categorized as “crisis public relations”
Still not involved with social media? It’s rare to hear of a crisis now that did not involve social media in any capacity, and fact is the majority involve it a great deal. When someone hears a nasty rumor about your company they don’t pick up the phone and call …
Applebees and Olive Garden must take thorough steps to clean up reputations Two of the juiciest stories of the past couple weeks have involved Applebees and Olive Garden serving alcohol to small children. For Applebees, the incident was especially damaging to its reputation because a similar incident just last year. …
Crisis management lax following incident This past Friday, Applebees restaurants encountered a world of trouble when employees at one of its Detroit area locations allegedly served tequila mixed with apple juice to a 15-month-old child in, and this is the kicker, the child’s own sippy cup! While it’s very possible …
Savvy crisis communication wins trust of the people Japanese Cabinet Secretary Yukio Edano has been doing crisis management for the country starting mere hours after the brutal earthquake of March 11. Edano has put on a clinic since then, exemplifying the ideal spokesman through what was surely extreme stress, as …
Strong crisis communication prevents trouble for automaker As social media opens up new communication and crisis management avenues, it also presents new dangers. One of the most common types of trouble that comes to companies using social media is inappropriate postings by employees. Auto giant Chrysler found this out first …
Nothing beats a personal touch It’s been a long time since merely issuing a press release was considered adequate communication. These days, taking only that meager measure is almost inviting crisis, as criticism is bound to follow. BCM President Jonathan Bernstein recently addressed this issue in a Fox Sports article …
Take charge of communication You always want to be the primary source of information in a crisis. The best way to do this in today’s climate of near-instantaneous communication is to answer stakeholders’ questions before they’re ever asked, a crisis management tactic described here in a quote from a Mashable …
Simple communication pays off Google has received even more attention than usual (if that’s possible for a page that welcomes millions of users daily) due to a series of articles investigating flaws in its ranking system. While theories abound as to who is behind this sudden influx of attention, it …
Give the people want they want While communication will fall flat on its face without actions to back it up, in the immediate aftermath of a crisis the first thing the public wants is information. In a recent post on the LawFirmsPR blog, my colleague, crisis communication expert Rich Klein, …
Everyone needs to be on the same page when it comes to crisis communication It’s not always possible to limit crisis communications responsibilities to one person, which can create damaging situations if everyone isn’t on message. This was evidenced after White House staffers gave varied responses to questions regarding the …
Choose your words carefully or your reputation will suffer Merrie Spaeth’s BIMBO Awards are a constant reminder of the power that words carry and the danger of using them without thinking. The latest edition of the BIMBOs features a medley of examples, including this outstanding one: “The crisis was not …
Shady SEO tactics create a reputation crisis While it can certainly net you temporary gains, in the long run it doesn’t pay to be dishonest. Retailer J.C. Penney is a perfect example, having been outed by The New York Times this week for using “black hat” SEO methods to unfairly …
Active crisis communication always pays off In the past, when all hell broke loose, regular sources of information could be hard to come by, unreliable, intermittent and downright infuriating; a phone number with a taped message on the other end, a sliver of advice, half-heard from the radio or a …
Strong crisis communication prevents reputation damage The Red Cross is extremely experienced with social media, having been an avid and active user for years now, so when a rogue tweet went out from its Twitter account at nearly midnight last night, the organization was not caught flat-footed. The Tweet, from …
Why Taco Bell’s crisis management strategy doesn’t measure up Taco Bell’s response to claims that their taco filling does not actually qualify as beef was certainly unorthodox, but was it a success? Bruce Bonafede, president of Bonafere communications, doesn’t think so, and in an article for the latest Crisis Manager …
