Reputation Threat: Negative Comments Online

Jonathan Bernstein crisis communication, crisis management, crisis preparation, Crisis Prevention, crisis public relations, Crisis Response, online crisis management, reputation management Leave a Comment

Your reputation is at risk when negative posts start to appear A new study is backing up a precept that crisis management professionals have been talking about for years – negative online comments have a measurable effect on an organization’s reputation. PR Daily recently interviewed the study’s organizer, doctoral student …

Caught on Film

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Your most embarrassing moments immortalized Video has made the transition into the Internet age easily, thriving in the culture of fast news, social sharing and smartphones. Of course, this means that when public figures slip up, it’s not only talked about, but also seen by millions of people. “Mr. Media …

OSU Scandal

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University takes the high road when it comes to crisis management Ohio State’s football program has been in hot water since late May, when it came to light that (now)ex-coach Jim Tressel was aware of players receiving kickbacks and selling OSU equipment for cash on the side. OSU leadership has …

Digital Crisis Planning

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To respond, or not to respond? Like it or not, communication has gone digital. As a result, our crisis management planning absolutely must account for the fact that when a situation heats up, the bulk of the backlash, and our response, will be Web-based. In a recent blog post, social …

B-Schools Ignore PR

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Study reveals only small percentage teach any PR at all An analysis of highly ranked MBA programs by the Public Relations Society of America showed that only 16 percent offer a single course in crisis and conflict management, strategic communications, public relations, or whatever label one chooses to describe management …

Who’s Driving?

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Do you know who’s manning your social media accounts? The pressure to get involved with social media is coming at organizations from all angles, and rightly so. One common mistake made by those looking to jump in as quickly as possible, though, is to just let whoever knows how to …

Social Media Saves Lives

Jonathan Bernstein crisis communication, crisis communications, crisis management, Crisis Prevention, crisis public relations, Crisis Response, reputation management 1 Comment

Replaces traditional tools in times of crisis The effectiveness of social media as a crisis management tool has been proven repeatedly over recent years, with some of the most telling demonstrations coming in the midst of natural disasters. The flurry of tornadoes that struck the Southern U.S.in late April was …

Ancient Wisdom for the Modern Corporate World

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Ancient wisdom has modern applications While it’s widely accepted that solid internal communication is a cornerstone of strong companies, when it comes to putting down the dollars the vast majority balk at including this vital tool in their crisis management and public relations planning. In a recent blog post, PR …

He’ll Be Back

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Schwarzenegger down, but not out Ex-California Governor Arnold Schwarzenegger tried to make the best of a very bad thing when he humbly admitted his having fathered a child with a former staffer.. Had the timing been different, it would have undoubtedly dented his political reputation, but considering the fact that …

Coping with Social Media Attacks

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A proactive stance can stave off baseless allegations Social media has forced a change on crisis management and public relations as a whole, altering the way we communicate and respond to situations drastically. As the following quote from a TrendyMinds article explains, what was a hard and fast rule as …

Backup Plans

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One question can save your crisis management efforts Don’t be surprised if in a few years’ (or a few months’) time some current White House, CIA and Pentagon staffers write how-to treatises on crisis management. According to news reports, the planning for the assault on Osama bin Laden’s compound included …

Letters from Sony

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Communication is critical for crisis management The heat is still on following the massive data breach at Sony, but the company has pulled things together, and last week somewhere in the area of 100 million users were officially notified via mail that their data had been compromised. With a weak …

Let ‘Em Know

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Don’t duck your head during a crisis It may seem redundant to say so, but the key to a successful crisis communications plan is to focus on communication. There is often an instinct to withdraw from the public eye during times of crisis. However, during a crisis, people seek strong …

Social Synergy

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What’s the relationship between customer service and social media? Social Customer Relationship Management and Crisis Management are more than buzz words for getting the word out about your online business. When it comes to CRM and social media, the buzz word relates to the way your customers spread the word …

Rewarding Failure

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Thoughtless communication brings negative attention Remember the big oil spill last year in the Gulf of Mexico? I’m guessing your answer is yes. And, because our collective answer to that question is yes, Transocean Ltd. created a PR problem for itself when it claimed in an SEC filing last week …