Clorox’s Social Media Crisis Management #Fail

Posted on: 03, Jul 13

Erik Bernstein communications, crisis communication, crisis communications, crisis management, Crisis Prevention, crisis public relations, Crisis Response, Erik Bernstein, Facebook, internet crisis management, internet reputation management, Jonathan Bernstein, online crisis management, online reputation management, PR, public relations, reputation management, social media, social media crisis management Leave a Comment

How did this one ever get the green light? In a move that’s making a serious run for “most preventable crisis of the year,” Clorox published an article on its Facebook page late last month that degraded the parenting skills of men in just about every way possible. Be prepared …

Social Media as a Crisis Management Tool

Posted on: 01, Jul 13

Erik Bernstein crisis communication, crisis communications, crisis management, crisis management tactics, Crisis Prevention, crisis public relations, crisis resources, Crisis Response, Erik Bernstein, Facebook, internet crisis management, internet reputation management, Jonathan Bernstein, online crisis management, online reputation management, PR, public relations, reputation management, social media, social media crisis management, Twitter Leave a Comment

Crisis management and social media go hand-in-hand Just about every plan we put together these days includes aspects of social media crisis management. Presenting a variety of platforms and utilities that are perfect for communications, reputation management, monitoring stakeholder sentiment and a host of other specialized uses. Add to that …

Crisis Management in the Workplace and the Role of the HR Team

Posted on: 26, Jun 13

Erik Bernstein crisis communications, crisis management, crisis preparation, Crisis Prevention, crisis public relations, Crisis Response, public relations 2 Comments

[Editor’s note: This guest post comes to us from the human resources specialists at BreatheHR, and discusses the challenging roles that HR must play in the crisis management process.] The first step in getting ready to handle crisis at the workplace is to acknowledge that it can happen anywhere and …

5 Crisis Management Questions for Jonathan Bernstein

Posted on: 20, Jun 13

Erik Bernstein crisis communication, crisis communications, crisis consultant, crisis expert, crisis management, crisis management consultant, crisis management expert, crisis manager, crisis planning, Crisis Prevention, crisis public relations, Crisis Response, Erik Bernstein, internal crisis management, internet reputation management, Jonathan Bernstein, online crisis management, online reputation management, PR, public relations, reputation management Leave a Comment

Bernstein Crisis Management president shares valuable insight in latest interview We were honored recently to have the Baltimore Sun’s Candy Thomson sit down with our very own Jonathan Bernstein for an interview as part of the paper’s “5 Questions” series. The BCM Blogging Team https://www.bernsteincrisismanagement.com/

Crisis Management Tactics: Online Reputation Management

Posted on: 17, Jun 13

Erik Bernstein crisis management, crisis preparation, Crisis Prevention, crisis public relations, Erik Bernstein, internet crisis management, internet reputation management, Jonathan Bernstein, online crisis management, online reputation management, PR, PR resources, public relations, reputation management, social media, strategic reputation management Leave a Comment

Protecting your good name online is key to success Welcome to another entry in our Crisis Management Tactics series! Today we’re discussing a tactic that many are familiar with, but few have mastered – online reputation management. Right now, most organizations are still operating with a serious handicap when it …

Durex Didn’t Practice Safe Facebook

Posted on: 13, Jun 13

Erik Bernstein crisis management, Crisis Prevention, crisis public relations, Crisis Response, Erik Bernstein, Facebook, internet crisis management, internet reputation management, Jonathan Bernstein, online crisis management, public relations, social media Leave a Comment

A social media crisis management lesson Social media polls and contests are great ways to both interact with your existing fans and gain new ones, but a recent Durex campaign gone-wrong demonstrated why you need to set firm boundaries before you start. Here’s the story, from an ABC News article …

AussieMite’s Social Media Crisis Management Revisited

Posted on: 11, Jun 13

Erik Bernstein crisis communications, crisis management, crisis management expert, crisis management tactics, crisis planning, crisis preparation, Crisis Prevention, crisis public relations, Crisis Response, Erik Bernstein, internet crisis management, internet reputation management, Jonathan Bernstein, online crisis management, online reputation management, PR, public relations, reputation management, social media, social media crisis management, strategic reputation management Leave a Comment

We revisit the embattled Australian company’s situation after the flames die down The hallmark of an intelligent business isn’t that it never encounters trouble, but rather how it manages to continue on afterwards. In a recent blog post, we blasted AussieMite‘s abrasive social media crisis management for stakeholder backlash against …

NSA Snooping Creates Reputation Crisis

Posted on: 08, Jun 13

Erik Bernstein crisis communications, crisis management, crisis management tactics, Crisis Prevention, crisis public relations, Crisis Response, Erik Bernstein, Jonathan Bernstein, online crisis management, online reputation management, PR, public relations, reputation management Leave a Comment

New revelations create negative backlash for organizations involved At first, you might think the revelation, oh, sorry, “allegations” that the National Security Agency and the FBI have been tracking info on everything from phone use habits to e-mails and social media messaging would be a major crisis for the organization. …

AussieMite’s Social Media Crisis Management #Fail

Posted on: 05, Jun 13

Erik Bernstein crisis communications, crisis management, Crisis Prevention, crisis public relations, Crisis Response, Erik Bernstein, Jonathan Bernstein, online crisis management, online reputation management, PR, public relations, reputation management, social media, social media crisis management 1 Comment

Horrible handling of Twitter comments leads to further reputation damage It seems like we just discussed one big marketing blunder down under, but unlike that example, in this case the organization involved turned what was already a reputation ding into a full-blown mess. Drawing negative attention The makers of AussieMite …

Pacer Player’s $75k Homophobic Remark

Posted on: 04, Jun 13

Erik Bernstein crisis communications, crisis management, crisis preparation, Crisis Prevention, crisis public relations, Crisis Response, Erik Bernstein, Jonathan Bernstein, PR, public relations, reputation management Leave a Comment

Put language policies in place to support reputation & crisis management efforts Thanks to the efforts of civil rights groups, and the sheer amount of attention that’s able to be focused on issues because of social media and the ‘net in general, the use of offensive language by public figures …

Canseco Strikes Out with Oddball Crisis Management

Posted on: 30, May 13

Erik Bernstein crisis communication, crisis communications, crisis management, Crisis Prevention, crisis public relations, Crisis Response, Erik Bernstein, Jonathan Bernstein, online crisis management, online reputation management, PR, public relations, reputation management, social media, social media crisis management Leave a Comment

Aggressive online behavior is a major no-no Last week, controversial ex-MLB slugger Jose Canseco took an oddball approach to crisis management after discovering he was under investigation in the alleged rape of a Las Vegas woman. Canseco immediately took to Twitter to discuss the situation, repeatedly sharing the full name …

Rob Ford’s Cracked Crisis Management

Posted on: 29, May 13

Erik Bernstein crisis communications, crisis management, Crisis Prevention, crisis public relations, Crisis Response, Erik Bernstein, Jonathan Bernstein, online reputation management, PR, public relations, reputation management 3 Comments

Transparent blustering only results in more reputation damage Last week, we discussed the crisis management nightmare that Toronto Mayor Rob Ford has landed in after a video, which allegedly shows him using crack cocaine and insulting various constituents, was shown to members of the press. While Ford fended off questions …

The Cost of Bird Flu Crisis Management

Posted on: 25, May 13

Erik Bernstein crisis management, Crisis Prevention, crisis public relations, Crisis Response, Erik Bernstein, Jonathan Bernstein, PR, public relations Leave a Comment

Billions lost serve as stern reminder to be prepared for crises China’s most recent bird flu outbreak is a prime example of just how costly food-related crises can be. Although the country appears to have brought the virus under control via strict crisis management protocols — including the closure of …

Dream Tours Florida Wrecks Reputation, Fails Crisis Management

Posted on: 22, May 13

Erik Bernstein crisis communications, crisis management, Crisis Prevention, crisis public relations, Crisis Response, Erik Bernstein, internet reputation management, Jonathan Bernstein, online crisis management, online reputation management, PR, public relations, reputation management, social media, social media crisis management Leave a Comment

Ethics count, people Pursuing shady practices may make you some extra bucks, but the cost will far outweigh the gains when you’re eventually outed. Just look at Dream Tours Florida, the high-end travel company that’s been making a mess of crisis management ever since the New York Post exposed its …

How NOT to Deal with the Press

Posted on: 20, May 13

Erik Bernstein crisis communications, crisis management, Crisis Prevention, crisis public relations, Crisis Response, Erik Bernstein, Jonathan Bernstein, media relations, PR, public relations, reputation management Leave a Comment

Neglecting an important aspect of crisis management creates unnecessary risk As the leader of an organization, you should expect to be talking to the media on a regular basis. Apparently, John Tortorella, coach of the NHL’s N.Y. Rangers, missed the memo on that one, because he REALLY hates press conferences, …