Online Communications

Jonathan Bernstein crisis management, Crisis Prevention, media training, public relations, reputation management

Some of the most common crises that organizations find themselves facing involve reputation damage, and these days the origin of this damage is more than likely the Internet. In an interview for the Wildfire Marketing Group’s Thought Leader Thursday blog, reputation management consultant Andy Beal gave his take on why …

Crisis Communication

Jonathan Bernstein crisis management, Crisis Prevention

Trouble can, will and does spring up at the most inopportune times. In a post on his blog, crisis and political pro Mike Love described one of the most important tasks in crisis communications:One of the core contributions that a Communications function can make to a business is to ensure …

Apologies vs. Litigation

Jonathan Bernstein crisis management, Crisis Prevention, crisis public relations, Crisis Response, media training

Crisis managers have long known the benefits of saying, “I’m sorry,” but many other business circles are just now catching on. In a recent post on his blog, “Crisis Guru”, James Lukaszewski, crisis communications expert, broke down exactly how this practice is changing litigation: Many in the legal profession remain …

The Spokesperson

Jonathan Bernstein crisis management, Crisis Prevention, Crisis Response, media training

As the person responsible for communicating your story to the public, media and your stakeholders, your organization’s spokesperson is critical to effective crisis management. An article for Crisis Response Communications, written by Bob Roemer, delves deeper into the role: Refusing to comment or merely issuing a written statement does not …

Written in Stone

Jonathan Bernstein crisis management, Crisis Prevention, Crisis Response, media training

Write this on a rock… In the future, more customers will connect with your business through online communities you build and serve than from any other marketing source. I couldn’t agree more with business expert Jim Blasingame’s assessment, taken from an article for Mantra.com. As Blasingame says in his article, …

Social Dominance

Jonathan Bernstein crisis management, Crisis Prevention, Crisis Response, media training

Sean Parker, a managing partner at Founder’s Fund, gave an interesting talk today at the Web 2.0 Summit in San Francisco. The key to it is simple: Facebook, Twitter, Apple, and eBay will dominate the web going forward. One company of note that won’t? Google. Why? Parker believes we’re shifting …

Security Breach

Jonathan Bernstein crisis management, Crisis Prevention, Crisis Response

As mass communication platforms like Twitter, Facebook and the like become more trusted and commonplace, the possibility of unscrupulous people doing serious damage also rises. Web traffic specialists Click Forensics are finding this out first hand after their corporate Twitter account was compromised and used as part of a massive …