Toyota’s Crisis Management Sub-Par

Jonathan Bernstein crisis communications, Crisis Prevention, crisis public relations, Crisis Response

Toyota executives have been virtually silent amid a recall of millions of their cars because gas pedals can become dangerously stuck. For their customers, oh, what a feeling _ fear, frustration, confusion and anger. Since Tuesday, when the Japanese automaker said it would stop making and selling some of its …

Audi’s Lack of Research Puts them in Crisis Management Mode

Jonathan Bernstein crisis management, Crisis Prevention, Crisis Response, public relations

German car manufacturer Audi is playing with fire in their latest advertising campaign, which is acting as a lead-in to the premiere of their new Super Bowl commercial. The trouble? This quote from social media strategist Danny Brown’s blog explains: The campaign is based around a new creation called the …

New Crisis Management Newsletter!

Jonathan Bernstein crisis management, Crisis Prevention, Crisis Response, public relations

A new issue of Crisis Manager is up on the Bernstein Crisis Management website, and we have guest articles from two seasoned crisis management experts. The first, an excerpt from Nance Guilmartin’s book “The Power of Pause,” illustrates the challenges created by the rush of today’s pressured working environment.  Following …

Crisis Management Camps

Jonathan Bernstein crisis management, Crisis Prevention, Crisis Response

Gathered in meeting rooms at universities and offices in four different countries, a flurry of typing, conversations, collaborations and snacks are powering an army of technology volunteers committed to helping the situation in Haiti. CrisisCamps, sponsored by CrisisCommons, are open, collaborative events that allow digital citizens to come together using …

French Pirates Go Into Crisis Management Mode

Jonathan Bernstein crisis management, Crisis Prevention, Crisis Response, reputation management, risk assessment

When your company takes a strong public stance on an issue, displaying any behavior that contradicts that position is very dangerous. If you need proof, look no further than the crisis management French anti-piracy group Hadopi, who was caught red-handed last week using a font which was created exclusively for …

J&J Fails Crisis Management

Jonathan Bernstein crisis management, Crisis Prevention, Crisis Response, reputation management, risk assessment

Johnson and Johnson’s 1982 Tylenol recall set a precedent for effective crisis management, laying out the guidelines of communication, cooperation and transparency. Because of this, it comes as a surprise that they recently strayed from their practices by failing to react to customer complaints or FDA questioning about many of …