Below you'll find a list of all posts that have been categorized as “Crisis Prevention”
Jonathan Bernstein’s “Keeping the Wolves at Bay: Media Training” is the “how to” guide for anyone who may have to deal with the media in any capacity. Full of tactics learned through nearly three decades of crisis management and media training, this book will prepare you for situations that are …
The sheer scale of Toyota’s recall has caused many to compare it to the J&J Tylenol recall of 1982. The reality is, though, that these crisis management cases are similiar only in the fact that both involve recalls of entire product lines. As this quote from a PR News Online …
We often say that social media is a conversation, and what we mean by that is unlike traditional broadcast and print mediums, which are often one-directional, social media is very much a two-way channel. Not only can businesses communicate with their customers, but their customers can communicate with them and …
One reason people love social media services is because they enable them to see where their friends are and what they’re doing. What many don’t realize is that this information is often available to anyone who visits their page or profile, including criminals. While it’s rare these days to find …
More and more often we are seeing successful lawyers and law firms reaching out to crisis management experts to manage their client’s message in the public eye. Regardless of how things are “intended” to run, a strong communicator can educate stakeholders and minimize reputation damage for those involved. On March …
Simply stating your case and letting it lie is a path that leads quickly to crisis. Unfortunately for many, this realization comes long after the time to act has passed. Recently, a WebWorkerDaily article interviewed several crisis management experts, including Jonathan Bernstein, and offered these thoughts on the right way …
If you decide to confront the media head on, you’d better have perfect manners and a healthy dose of respect for their power to shred a reputation to pieces. Unfortunately for them, the Lee County Electric Cooperative had neither, and instead has put on a display of crisis management gone …
The spread of misinformation can often be more damaging to a company than any real crisis. This is especially important in smaller organizations, where workplace rumors can cause enough concern and insecurity that morale and productivity suffers, and your best employees may decide they’d be better off working elsewhere. Rumors …
This week’s guest article by Jacquelyn Lynn, managing editor of Flashpoints, sticks to the theme of crisis management in the workplace, offering several effective tips for stopping rumors before they can take hold. To subscribe to the free Crisis Manager newsletter, just click here. The BCM Blogging Teamhttps://www.bernsteincrisismanagement.com/
The Toyota brand is in serious danger. With more vehicles being added to their already-massive recall list almost daily, the Japanese automaker’s carefully crafted reputation is quickly degrading. One explanation for their seemingly relaxed crisis management may be cultural differences, as Weber Shandwick Japan CEO Akihiko Kubo pointed out in …
Mel Gibson’s reputation took a major blow three years ago due to highly publicized issues with alcohol and apparent anti-Semitism. After making his apologies, Gibson took himself out of the public eye for a time. Recently the actor has been in the media promoting his new movie, “The Edge of …
Televangelist Pat Robertson is no stranger to controversy. Last month, though, the Christian Broadcasting Network founder, who is a regular in the media, really outdid himself. Known for delivering quotes which would cause any traditional businesses’ crisis management team to blow several blood vessels, his latest comments earned him one …
Carly Fiorina’s “Demon Sheep” ad, part of her campaign targeted at landing one of California’s Senate seats, is getting a lot of attention. Unfortunately for her, this type of attention usually means you’ll be spending a lot of time with your crisis management team. Here’s a sample of one reaction, …
How your company communicates with its staff, clients and customers defines whether they respond by rising up in unison to support the business, or instead spread gossip on coffee breaks, complain loudly and publicly, and turn to the competition for inspiration. Nowadays crisis communications are a proven concept and their …
A false Twitter post, sent out shortly after the Haiti earthquake, stating that American Airlines was offering free flights to the island, caused the company to be flooded with phone calls, emails and many, many Tweets. The problem was exacerbated when popular Tweeters, including film critic Roger Ebert, re-Tweeted the …
