I’ve heard of reputation management being compared to many things, but this amusing metaphor from a Conversational Marketing article really takes the cake (or maybe cuts the cheese…): Reputation management is like farting in an elevator: The more time you spend on an elevator, the more likely you are to …
Plan? What Plan?
Oil giant BP has been blasted from one corner of the Internet to the other, not to mention the thousands of traditional media reports covering their poor performance following the Gulf oil spill. In a recent BusinessInsurance.com article, several PR professionals were asked what went wrong with BP’s plan (or …
Don’t Touch!
When ABC7’s Dan Noyes headed out to cover a public Laguna Honda Hospital meeting as part of a controversial investigative report he may well have expected to encounter resistance. What he found, though, surprised even the experienced reporter. In just over three minutes, Laguna Honda Chief of Community Relations Marc …
Informing Employees
It’s clear that organizations need a crisis management plan for dealing with the media and their stakeholders outside the company. The party that many overlook, though, is their own employees. Why is this so important, and how do you do it? This quote from a Communicate Magazine article explains: The …
Zappos Markets its Mistake
A sister site of online retailer Zappos.com fumbled more than $1.6 million in the wee hours of Friday morning when a pricing-engine blip inadvertently made every product on that site available for no more than $49.95. Aaron Magness, director of brand marketing and business development for Zappos Development, said in …
Global Crisis Management
2010 has seen a range of unforeseen events that have wreaked havoc, from the eruption of Eyjafjallajökull, the Icelandic volcano, which closed down European airspace, to the financial crisis in Greece and the oil leak in the Gulf of Mexico. These incidents follow the financial crisis that unfolded as a …
Manage the Media
There are many variables in crisis management, but one thing that remains consistent is that when things really heat up, the media gets involved. Why is learning to use all forms of media to your advantage a must? This quote from an HFMweek.com article demonstrates the answer: …how well your …
United Shines
A United Airlines flight from New York made an emergency landing outside Washington after a fire broke out in the plane’s cockpit, a spokeswoman for the Federal Aviation Administration said. The fire aboard the Boeing 757 was extinguished before the plane landed Sunday night and no injuries were reported, FAA …
Tracking Twitter
As a crisis management tool, Twitter has an incredible number of uses, but if your organization wants to make the most of it when trouble comes knocking it needs to be ready. A recent post on the Collective Cloud Consulting blog provides some excellent tips for anyone looking to harness …
BP Says No To Grassroots
The crisis management team at BP is working around the clock, but the oil giant is drawing ire from the public by focusing more on redirecting blame and trivializing the amount of oil actually spilled into the Gulf than ways to clean up the mess. Citizens have been reaching out …
Seven Signs
Thanks to the Internet, any crank with access can write something that spreads. If you’re managing the reputation of a brand, the factor working in your favor is there is so much material being published that it is the rare message that cuts through the clutter. But how do you …
Overcoming Crisis
Whether it is a business or individual, how one reacts to crisis can make or break a reputation. MyMidwest Magazine recently interviewed several experts on ways to overcome a disaster, including Bernstein Crisis Management Jonathan Bernstein, who offered this thought: Jonathan Bernstein, author of Keeping the Wolves at Bay, adds …
Social Media and Oil Spills
According to a document on its website, as part of the ongoing crisis management measures for the Gulf oil spill the U.S. Department of Homeland Security is monitoring social media platforms where users are posting about the incident. The Eurasia Review reports: The NOC is only monitoring publicly available online …
Protecting Photocopiers
We store sensitive information on nearly every electronic device we own. Computers, cell phones, and PDA’s are all common sources of data loss. One device that many do not recognize as a serious risk, though, is your standard issue photocopier. CBS News explains why copiers, found in offices and public …
Arguments in the Workplace – Crises Waiting to Happen
Playing referee among feuding employees is no easy task for small-business owners. Unlike their large-company counterparts, entrepreneurs typically don’t have the option of separating quarrelsome workers by relocating one to another office or department. But human-resources experts say reaching a resolution is critical, as frequent arguments between employees can result …