Google Gives Businesses a Voice

Jonathan Bernstein crisis management, Crisis Prevention, Crisis Response

Google is now letting businesses respond to reviews posted on their Place Pages in Google Maps. This should be huge for reputation management, particularly as Google continues to place increased emphasis on these pages. “Engaging with the people who have shared their thoughts about your business is a great way …

Internet Reputation Management

Jonathan Bernstein crisis management, Crisis Prevention, Crisis Response, online reputation management

As the Internet makes it increasingly easy for anyone to track, publish and spread information or opinions, online reputation management continues to become even more integral to crisis management. Just what does reputation management entail? iBusinessTip.com explains: Reputation management is the process of tracking an entity’s actions and other entity’s …

New Crisis Manager

Jonathan Bernstein crisis management, crisis manager, Crisis Prevention, Crisis Response

This week’s issue of the Crisis Manager newsletter has just been added to the Bernstein Crisis Management page. Inside you’ll find two articles from BCM President Jonathan Bernstein. The first, a primer on creating a method for measuring success in crisis communications, offers a simple solution to an oft-asked question …

NASA’s Twitter Crisis

Jonathan Bernstein crisis communications, crisis management, Crisis Prevention, Crisis Response, social media

Last week NASA’s crisis prevention plans were put to the test when the Twitter account used by astronauts on space missions, @NASA_Astronauts, was hijacked and put to work broadcasting advertising spam. MSNBC reports: “Either NASA astronauts are really getting hit hard by Obama’s manned space program cuts or their Twitter …

Time to Get Social

Jonathan Bernstein crisis management, Crisis Prevention, Crisis Response, reputation management, social media

Social media has become deeply entwined with crisis management, making both monitoring and responding to issues significantly easier, while simultaneously providing new opportunities for trouble. As is the case with nearly everything though, being prepared is half the battle. To that note, the Adland Upstart blog recently provided a list …

Apple’s Crisis Management a Success

Jonathan Bernstein crisis management, Crisis Prevention, Crisis Response, reputation management

Apple flunked its first response to the iPhone 4’s antenna problems, but the company turned everything around with a last-minute press conference and free bumper cases, one crisis communications expert said. “I think after a real slow start, they’ve done very well,” said Jonathan Bernstein, a crisis management specialist and …

Crisis Management Success Story

Jonathan Bernstein crisis communications, crisis management, Crisis Prevention, Crisis Response, internet reputation management

The ultimate goal of crisis management is to turn the inevitable crises that occur into victories, with organizations learning from the experience and coming out stronger for it. In a post on his blog for the Free Management Library, Martin Keller describes the steps his team took to overcome the …

A Working Plan

Jonathan Bernstein crisis communications, crisis management, crisis planning, Crisis Prevention, Crisis Response, crisis training

Because of the stress and strain a crisis brings to any organization, having realistic, workable plans is crucial to success in crisis management. In a recent post on her blog, 2M Communications Ink, Margaret McGann provided an excellent list for ensuring your crisis communications plan is workable: 1. Avoid minutiae …

Prepare for Breaches

Jonathan Bernstein crisis management, Crisis Prevention, Crisis Response, reputation management

Nearly every business collects some type of personal information these days, and whether it’s email addresses or credit card numbers, a data breach brings many questions and immediate reputation damage. As the following quote from a Property & Casualty article explains, it is crucial for organizations to include this possibility …