Tay AI, or Why Interactive Content is a Crisis Minefield

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Predict misuse before your launch or pay with reputation after the fact Microsoft’s Tay AI was supposed to be a cute publicity tool and experiment in one. “Tay” was supposed to communicate with users via Twitter, Kik, and GroupMe in the voice of a teenage girl, using AI learning to …

Induced Earthquakes and Your Disaster Management Plans

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Are man-made quakes putting your organization at risk? Most organizations in our home state of California have disaster management plans that include the possibility of earthquakes because everyone is well aware that the state sits on several major fault lines. But, did you know that fault lines aren’t the only …

Forever 21 Left Apologizing for Inappropriate T-Shirt

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Honest mistake or trolling for media coverage? It may seem obvious that a t-shirt emblazoned with the message, “Don’t say maybe if you want to say no.” is a major no-no, especially with heightened sensitivity to the issue of consent that’s risen across the nation. Yet, supposedly, this very shirt …

Kellog’s Copes with Product Contamination

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Don’t search this one before breakfast A NSFW video of a man urinating on a conveyor belt at Kellog’s Battle Creek, Michigan facility is making the rounds this week. Little is known about the incident and Kellog’s is offering up the standard line to press, with variations of “Kellogg takes this …

Chipotle Needs to Worry About Procedure Before PR

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Chipotle has brought on a new PR firm to help it navigate its way out of its foodborne illness crisis, but until it hammers out apparent issues with procedure in its locations around the country no amount of effort will lead to a recovery. When a Chipotle in Billerica, Mass. …

MLB Waiting Until Someone Dies to Get Proactive

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An easily preventable crisis…but will it be prevented? As spring training games get underway Major League Baseball is once again neglecting the very real possibility of a fan being bludgeoned to death by a flying bat. There was much discussion regarding the issue after a fan was struck, receiving life-threatening injuries, …

Dangerous Trend: Over-Confidence and Crisis Management

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Knowing the risks and actually being ready for them are very different things What’s more dangerous than not preparing for crisis management? How about believing you are ready when you’re not even close? A major study from Deloitte recently looked at the beliefs of board members when it comes to …

Crisis Management Quotables…on Storms and Tempest

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Reputations are forged in crisis Greek thinkers keep making their way into Crisis Management Quotables. To me the appeal is not so much their statements are spectacularly profound, but rather that they perfectly summarize a piece of the human experience. Take today’s quote, from philosopher and founder of the deliciously indulgent Epicurean school of thought, …

Pacquiao Latest Example of Risks of Celeb Sponsorships

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Nike leaves boxer in the dust after anti-gay comments create uproar Just because someone is popular doesn’t mean they’re right for your brand. Just ask Nike, who quickly dumped boxer and aspiring politician Manny Pacquaio after he bashed homosexuals during a televised event in the Philippines and continued his tirade …

Hollywood Hospital in Crisis as Network Held Hostage

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Examining crisis management for an unprecedented ransomware attack Our last post discussed power grid hacks and the potential they hold to wreak havoc, but what about a real live hack that’s happening now? According to reports, Hollywood Presbyterian Medical center has been locked out of its own computer network for …

Shocking Power Grid Hack Raises Crisis Management Concerns

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Attack in the Ukraine raises serious questions about U.S. security The cyberattack that caused blackouts for hundreds of thousands of Ukranians in December is raising serious crisis management concerns here in the States. CNN’s Evan Perez reports: A U.S. official close to the investigation said the power outage was caused …

Crisis Management Quotables…on What Google Says

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Search is king when it comes to reputation When someone widely hailed as a driving force behind the digital revolution speaks up about the internet, there’s probably a bit of thought behind it. Chris Anderson was a long time writer for The Economist, is a former editor-in-chief of WIRED magazine, and has published …

3 Crisis Management Predictions for 2016

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Looking to the future The field of crisis management is constantly changing. Whether it’s the technologies we use, the tactics we employ, the audiences we communicate with, or who makes use of our services, even the most experienced find themselves looking toward the future and wondering, “What’s next?”. Awareness of …

Will Reputation Make or Break You in 2016?

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Reputation management is more important than ever before Reputation. It can help your organization to succeed, or it can be the reason your doors close for good. Though the level of understanding regarding just how important reputation really is has skyrocketed over the past couple years, most organizations still aren’t …

Chipotle and the Cost of Crisis

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A hard look at what happens when the market loses faith in your brand There’s a lot out there discussing the importance of reputation and the harm crises can do to a brand or organization. When it comes to making the call to spend a serious chunk of budget on …