Seems as if the Tropical Storm may not become a Hurricane. I suspect it still wouldn’t be wise to go outside with my kite. We’re in the infamous “calm before.” One of my ezine readers (thank you, you know who you are!) sent me these useful links related to the …
Restaurant may not be able to handle storm surge
Just had lunch with a friend locally at a well-known North Naples area restaurant..that is located right on an inland waterway, not far from the Beach. The main dining room is no more than seven feet off the surface of the waterway. I snapped this shot from the restaurant window …
Storm Path 1100 hrs 8-18-08
The Tuesday 8 am marker is pretty much exactly where I’m located at present!
Pre-storm preparations
This is my first experiment using SightSpeed.com and a weak (PCS card) broadband connection to record a report “from the scene here” and hopefully successfully embed the code that will allow you to see it! Jonathan BernsteinPresidentBernstein Crisis Management, Inc.
Storm Cum Hurricane Fay Headed my Way!
What better place for a crisis manager to be than directly in the path of an oncoming hurricane? I am temporarily resident in Naples, FL, visiting my mother in her condo, which is located approx. 1/2 mile in from the Gulf. This is the end of a two week swing …
John Edwards’ Brand of Crisis Management
I think John Edwards did one heck of a job of “packaging” his confession of infidelity in a manner that will quickly put the issue behind him — as long as there are no other skeletons in the closet. The problem with many cases like his, of course, as Bill …
Crisis Managers With Unenviable Job
Other than the huge fees, I have to say I’m not even remotely envious of the niche Cohn & Wolfe have chosen to fill in the field of crisis management. Infamous for their representation of the tobacco industry, they now take on “big marble,” which is faced, interestingly, with some …
HARO Walks Its Talk
One of the traits that can lead to crises for both businesses and individuals is failure to walk their talk. No such problem over at Help a Reporter Out (HARO), the new and phenomenally successful email list started by the effervescent and ubiquitous Peter Shankman. Subscribers receive high-quality media leads …
Reputation Management Plan
I just completed a Strategic Reputation Management Plan for a client that was, to the gratification of me and my team, received very well, described by our primary client contact as “exceptional.” It was a joint effort involving me, SEO/website development expert Chesa Keane, and media relations guru Dave Reeves. …
Xobni — SUPERB add-on to MS-Outlook
I know it’s off-topic for this blog, but I am simply blown away by the utility of a free MS-Outlook add-on called Xobni (spell it backwards). I’ve been online since 1982 and gone through every version of Outlook (and its predecessors) over the years, and I have to believe that …
Free News Leads
Hey, want to know what type of sources reporters are looking for without having to pay for an expensive service? Check out Help A Reporter. And/or read the article at my website. Jonathan BernsteinPresidentBernstein Crisis Management, Inc.
How I Out-Geeked The Geek Squad
I’m going to give you a teaser about a story coming out in the July 1 issue of my Crisis Manager newsletter. You can sign up for the ezine (it’s free!) — and read back issues — at this page of my website. Here’s the draft lead for the article: …
Bernstein Interview re Minimize Reputational Risks
I was recently interviewed by Business Insurance magazine’s Gloria Gonzales for a story entitled “Preparedness can minimize reputational risks.” The story appeared in print, ran as a podcast, and is also available for you to hear as an .mp3 file, with the link printed by permission of Business Insurance.Your feedback …
The Three C’s of Credibility
During a crisis, effective spokespersons must heed what I call the “Three C’s of Credibility.” If stakeholders perceive you as Compassionate, Competent and Confident, they are far more likely to believe your messages. In fact, if you’re really good at projecting the “Three C’s,” you can get away with some …
The Role of Search Engine Optimization in Crisis Management
What if a search using keywords associated with your business returned: a vicious blog started by a disgruntled employee or if 75% of the results were critical of you and your business your name prominently and negatively reported on legitimate websites like the Better Business Bureau or on known complaint …