Tell The Truth!

Jonathan Bernstein crisis communications, crisis management, public relations

Some of the rules of crisis management never change. It almost always benefits you to come clean, immediately, when a crisis breaks. For some reason, people in the “C Suite” often seem to forget this. A good example is Dell’s (mis)handling of their recent layoffs being confounded even further by …

Voice Your Opinion

Jonathan Bernstein crisis communications, crisis management, Crisis Response

It’s time to get interactive, folks! I’ve created a poll on LinkedIn.com to gather you, the reader’s, opinion on a hotly debated topic in the crisis management world…what exactly is the primary cause of crises? I’ve provided a few of the most widely held views, it’s up to you to …

Preparedness Pays

Jonathan Bernstein crisis management, crisis preparation, disaster preparedness

Officials at MeritCare Hospital in Fargo, ND, were recently rewarded for their crisis prevention efforts when they successfully evacuated 180 of their most delicate patients in the face of a raging blizzard. With a flood predicted, executive vice president Bruce Pitts was forced to make a move and, kept tight …

Moving Sale!

Jonathan Bernstein crisis communications, crisis management, reputation management

The Bernstein Crisis Management bookstore is now a part of our main site! Full of in-depth information created by me and others whose work I consider to be a superb investment for anyone wanting to improve their crisis management skills; everything in the store is currently 30% off! This deal’s …

Good Medicine

Jonathan Bernstein crisis communications, crisis management, reputation management

Successful reputation management strategies include ways to bolster image and increase exposure during times of economic upheaval. Drug giant Pfizer’s got the right idea, announcing Thursday they will be raising the income levels of uninsured people who qualify for discounted or free drugs by over $15,000. If a well-timed act …

Rapid Crisis Response

Jonathan Bernstein crisis management, Crisis Response, search engine optimization

In today’s digital age crisis response needs to be nearly instantaneous, especially in a tight political race. A recent article from the Tech Daily Dose explains: “As news breaks, people go online to find more information. Savvy political advertisers take advantage of that spike in interest to get their message …

Focus on Reputation

Jonathan Bernstein crisis management, reputation management, strategic reputation management

According to an article from Property & Casualty Magazine, the numbers of companies throughout the world actively utilizing reputation management as an integral part of their crisis management strategies are steadily rising. Conference Board’s Research Working Group made the following recommendations for companies to safeguard reputations: – Actively involve boards …

Weathering the Storm

Jonathan Bernstein crisis management, Crisis Prevention, Crisis Response, media training

The primary goal of crisis management is to provide an organization strong moorings from which to weather the storm that is a breaking crisis through training, crisis prevention and response plans, etc. In this article from CNNMoney.com, management guru Jim Collins explains the ways in which great companies take advantage …

Missing the Point

Jonathan Bernstein crisis management, public relations, reputation management

In keeping with the theme of corporations with a complete disregard for reputation management, disgraced insurance group AIG’s appearance before the House Financial Services Subcommitee yesterday did nothing to change public sentiment towards them. “We understand that since our relationship with the Government and taxpayers had changed, our behavior as …

Not the Best Buy

Jonathan Bernstein crisis management, internet reputation management, public relations

If there’s ever been a company in need some serious reputation management it’s Best Buy. They’re in the news again for mistreating customers, this time busted by HDguru.com for lying about price matching and delivery, among other policies. The article also includes a list of excuses managers allegedly supplied to …

Pandemic Response

Jonathan Bernstein crisis management, Crisis Prevention, Crisis Response

The business of handling national disasters is crisis management on a large scale. Currently, the Department of Health and Human Services is gearing up for a possible pandemic of avian flu. Predicted by many scientists, the timing of this pandemic is unknown. The government has done the right thing and …