Online Reputation Crises

Jonathan Bernstein crisis management, Crisis Prevention, Crisis Response, online crisis management, reputation management

With the public nowadays looking to the Web for the vast majority of their news and information, having a poor online reputation is a major no-no. In an article written for our latest Crisis Manager newsletter, Rose Jensen offers up some advice for online crisis management. Whether you’re an individual …

Tools for Twitter

Jonathan Bernstein crisis communications, crisis management, media training, public relations, social media

Though I’ve mentioned tools for Twitter many times before, the technology custom-crafted for the service changes almost daily. A recent Wall Street Journal Online article detailing the latest in “must-have” software explains the need for these utilities: Twitter’s popularity as a customer-service and public-relations tool for businesses is growing. But …

Out of Control

Jonathan Bernstein crisis management, Crisis Prevention, Crisis Response, media training

When acclaimed UK eatery, “Fat Duck,” once named the #1 eatery in the world, was stricken by a series of shellfish-related food poisonings earlier this year, it raised major questions over their safety procedures. With a total of 529 diners sickened and the owners unsure of the cause of their …

The Big Crash

Jonathan Bernstein crisis management, Crisis Prevention, Crisis Response

If the entire Internet went down today, would you be able to survive? While most would be quick to say “yes,” I believe few have truly thought about the impact this would have. In the event of a crash, everything but the very simplest tasks would be impossible – no …

A Bad Idea

Jonathan Bernstein crisis management, Crisis Prevention, Crisis Response, media training, reputation management

Microsoft recently unveiled a brand-new ad for their business productivity software. While the U.S. version was fine, someone at the software behemoth’s Polish subsidiary decided to make a change that spawned a storm of negative criticism throughout the Web and on Twitter. Here’s a description of the switch that angered …

More about Whole Food’s John Mackey on the Hot Seat

Jonathan Bernstein crisis management, Crisis Prevention, Crisis Response, media training

Whole Foods Market’s CEO John Mackey is well known for landing his company in the hot seat. The outspoken Mackey first caught the public’s attention after being outed for using a pseudonym to both promote Whole Foods and blast their competition on the Yahoo! Finance bulletin boards, an incident which …