Written in Stone

Jonathan Bernstein crisis management, Crisis Prevention, Crisis Response, media training

Write this on a rock… In the future, more customers will connect with your business through online communities you build and serve than from any other marketing source. I couldn’t agree more with business expert Jim Blasingame’s assessment, taken from an article for Mantra.com. As Blasingame says in his article, …

Social Dominance

Jonathan Bernstein crisis management, Crisis Prevention, Crisis Response, media training

Sean Parker, a managing partner at Founder’s Fund, gave an interesting talk today at the Web 2.0 Summit in San Francisco. The key to it is simple: Facebook, Twitter, Apple, and eBay will dominate the web going forward. One company of note that won’t? Google. Why? Parker believes we’re shifting …

Security Breach

Jonathan Bernstein crisis management, Crisis Prevention, Crisis Response

As mass communication platforms like Twitter, Facebook and the like become more trusted and commonplace, the possibility of unscrupulous people doing serious damage also rises. Web traffic specialists Click Forensics are finding this out first hand after their corporate Twitter account was compromised and used as part of a massive …

Rapid Fire

Jonathan Bernstein crisis management, Crisis Prevention, Crisis Response, media training

I’ve written before about the power of the I-Reporter – literally anyone who posts news on the Web, especially those who blur the line between amateur and professional. With the age of Twitter upon us, the power I-Reporters wield is greater than ever. An article from Brand Republic provides a …

Malicious Statements

Jonathan Bernstein crisis management, Crisis Prevention, crisis public relations, Crisis Response, media training

When an organization is in a hard spot, it draws the attention of the media. Unfortunately, sometimes media outlets become overzealous and will publish malicious statements. Because countries interpret the relevant laws differently, having these statements retracted can often cause headaches. In the second of a three-part series written for …

Evolution of Communication

Jonathan Bernstein crisis communications, crisis management, Crisis Prevention, Crisis Response, public relations

Crisis communications is a constantly changing field. In his article, “The Evolution of Crisis Communication,” written for the latest Crisis Manager,Thomas E. Lee uses his experiences, both past and present, to create a list of five principles integral to crisis communications success in 2009. How are the rules different now, …

The BCM Blogging Team

Jonathan Bernstein crisis management

I have just added text to the bottom of our blog’s home page to more accurately describe who has been working on the material here for some months now. I used to have to do this all myself but, I am very grateful and proud that my 25-year-old son, Erik, …

New CPR Method

Jonathan Bernstein crisis management, Crisis Prevention, Crisis Response

Everywhere we look in life, we see forms of crisis management. Nowhere are these more prevalent than in the work of first responders – police, paramedics and firemen. A new CPR method is saving lives and fast establishing itself as the standard nationwide. In an interview for a CNN article …

Sorry!

Jonathan Bernstein crisis management, Crisis Response, reputation management

To anyone involved in crisis management on a regular basis, the idea that a sincere apology can mitigate damages is a no brainer. In other sectors, however, this idea is only just beginning to catch on. The success of legislation which has been adopted in 34 states, based on the …

Cleaning Up

Jonathan Bernstein crisis management, Crisis Prevention, crisis public relations, Crisis Response

We frequently discuss crisis prevention and response, but a topic that’s not touched upon as often is the clean-up phase. In an article penned for the latest Crisis Manager, Jonathan Hemus, founder of Insignia Communications, explains his way of thinking: Getting through a crisis successfully can suck every bit of …

Planning to Respond

Jonathan Bernstein crisis management, Crisis Response

One of the most critical parts of crisis management is having a plan in place before crises hit. Featured in the most recent edition of the Crisis Manager is an excerpt from PR expert Bob Roemer’s book, “When the Balloon Goes Up: The Communicator’s Guide to Crisis Response,” in which …