Write this on a rock… In the future, more customers will connect with your business through online communities you build and serve than from any other marketing source. I couldn’t agree more with business expert Jim Blasingame’s assessment, taken from an article for Mantra.com. As Blasingame says in his article, …
Golden Rules
Speaking to the media when your organization is in crisis is certainly one of the more daunting tasks in public relations. Although no substitute for experience, Jonathan Hemus, founder of Insignia Communications, has written his “Ten Golden Rules for the Crisis Spokesperson” to help you on your way. One of …
Social Dominance
Sean Parker, a managing partner at Founder’s Fund, gave an interesting talk today at the Web 2.0 Summit in San Francisco. The key to it is simple: Facebook, Twitter, Apple, and eBay will dominate the web going forward. One company of note that won’t? Google. Why? Parker believes we’re shifting …
Security Breach
As mass communication platforms like Twitter, Facebook and the like become more trusted and commonplace, the possibility of unscrupulous people doing serious damage also rises. Web traffic specialists Click Forensics are finding this out first hand after their corporate Twitter account was compromised and used as part of a massive …
Rapid Fire
I’ve written before about the power of the I-Reporter – literally anyone who posts news on the Web, especially those who blur the line between amateur and professional. With the age of Twitter upon us, the power I-Reporters wield is greater than ever. An article from Brand Republic provides a …
Boston Terror Suspect
In an editorial for the September 1, 2007 edition of Crisis Manager, I predicted that it was only a matter of time before terrorists struck malls, theme parks and other popular public locations in the United States. Information recently released by the federal government shows that this prediction has already …
Malicious Statements
When an organization is in a hard spot, it draws the attention of the media. Unfortunately, sometimes media outlets become overzealous and will publish malicious statements. Because countries interpret the relevant laws differently, having these statements retracted can often cause headaches. In the second of a three-part series written for …
Evolution of Communication
Crisis communications is a constantly changing field. In his article, “The Evolution of Crisis Communication,” written for the latest Crisis Manager,Thomas E. Lee uses his experiences, both past and present, to create a list of five principles integral to crisis communications success in 2009. How are the rules different now, …
Hot off the Presses!
As promised, we’re releasing an extra Crisis Manager already for last month’s dearth of same. This issue again features articles from two talented authors. In the first, new guest author Thomas E. Lee looks into his own past to examine the ways in which crisis communications have evolved over the …
The BCM Blogging Team
I have just added text to the bottom of our blog’s home page to more accurately describe who has been working on the material here for some months now. I used to have to do this all myself but, I am very grateful and proud that my 25-year-old son, Erik, …
H1N1 Should Get Leadership Heads Out of the Sand
The White House predicts that 20 to 40 percent of all Americans may develop H1N1 flu this season, and that 30,000 to 90,000 could die from it. While the Centers for Disease Control and Prevention (CDC) offers a more conservative prognosis, it does expect H1N1 to hit more communities in …
New CPR Method
Everywhere we look in life, we see forms of crisis management. Nowhere are these more prevalent than in the work of first responders – police, paramedics and firemen. A new CPR method is saving lives and fast establishing itself as the standard nationwide. In an interview for a CNN article …
Sorry!
To anyone involved in crisis management on a regular basis, the idea that a sincere apology can mitigate damages is a no brainer. In other sectors, however, this idea is only just beginning to catch on. The success of legislation which has been adopted in 34 states, based on the …
Cleaning Up
We frequently discuss crisis prevention and response, but a topic that’s not touched upon as often is the clean-up phase. In an article penned for the latest Crisis Manager, Jonathan Hemus, founder of Insignia Communications, explains his way of thinking: Getting through a crisis successfully can suck every bit of …
Planning to Respond
One of the most critical parts of crisis management is having a plan in place before crises hit. Featured in the most recent edition of the Crisis Manager is an excerpt from PR expert Bob Roemer’s book, “When the Balloon Goes Up: The Communicator’s Guide to Crisis Response,” in which …