Crisis prevention is all about being prepared. Being prepared not only for the likely situations, but the unlikely, and even the unthinkable. In a recent blog post inspired by some time spent teaching crisis communications, Bill Salvin explained the “secret skill” that allows experts to be ready for the unthinkable: …
Crisis Camps for Chile
Crisis Commons’ Crisis Camps are once again kicking off, this time with aid for Chile in mind. These gatherings of tech-savvy volunteers have already demonstrated the crisis management capabilities they bring to bear with their mapping and communications aid for the Haiti ‘quake, and here’s a quote from V1 Magazine’s …
How To Do A Product Recall The Right Way
Jonathan Bernstein was recently interviewed for a Business Insider story about product recalls, and the website allowed us to embed the whole story for you here. The BCM Blogging Teamhttps://www.bernsteincrisismanagement.com/
Talking about Toyota
Last week’s Business Matters podcast, now available as a 20-minute .MP3 file, took a look at the various aspects of Toyota’s landmark crisis by interviewing several professionals, including Bernstein Crisis Management President Jonathan Bernstein, on what it all means to Toyota and their customers. Although the recall is already being …
Social Communities
In a crisis, consumers need honest answers and they need them fast –- and no messaging vehicle is better suited to meet this demand than those fueling the crisis in the first place. Transparent engagements in the online communities, where your customers already live, provide a credible and direct channel …
What Were You Thinking??
When Sarah Kohl-Leaf wrote a letter to the owners of the St. Croix Falls Cinema 8 voicing her concerns about a bad experience, the last thing she expected was to receive a furious, expletive-filled rant in reply. Here’s a sample, from an article in the Star Tribune: “Drive to White …
Reporter Relationships
These days it pays to remember that, to the general public, bloggers, Tweeters, and the like hold a growing degree of credibility. As this quote from an Economic Times article explains, it’s just as important to form relationships with these “I-Reporters” as it is traditional ones:Companies faced with a crisis …
Get Social
No one can predict a crisis before it occurs, but you can be prepared in the event that it does. Who will respond? How will you respond? Which social media platforms will you use? Will you address first or wait for the conversation to happen and then respond? Who are …
Keeping the Wolves at Bay Preview
Jonathan Bernstein’s “Keeping the Wolves at Bay: Media Training” is the “how to” guide for anyone who may have to deal with the media in any capacity. Full of tactics learned through nearly three decades of crisis management and media training, this book will prepare you for situations that are …
Rebuilding a Reputation
Rick Kelly believes that Tiger Wood did better than alleged by many pundits. In his article, “Rebuilding a Reputation,” from this week’s Crisis Manager newsletter, he explains why waiting to get in front of the media may have been a good crisis management move. He has this to say about …
New Crisis Manager Includes Excerpt from Keeping the Wolves at Bay
Jonathan Bernstein’s “Keeping the Wolves at Bay: Media Training” has just been published, and in celebration Crisis Manager is featuring an excerpt about a seldom covered topic – how to maintain your skills after the media training is over. After that, Rick Kelly, director of Crisis Communications at Triad Strategies, …
SeaWorld Crisis
The fatal mauling of a SeaWorld trainer by a killer whale has placed the theme park in a precarious position. As a business that thrives on the attendance of families, anything that creates the perception of risk is a danger. The company didn’t hesitate to start crisis management though, and …
Toyota Plays the Villain
The sheer scale of Toyota’s recall has caused many to compare it to the J&J Tylenol recall of 1982. The reality is, though, that these crisis management cases are similiar only in the fact that both involve recalls of entire product lines. As this quote from a PR News Online …
Toyota’s Troubles
Toyota’s recent string of problems has caused significant damage to its once-spotless reputation in the U.S.. Not only did the company’s leaders stall far too long before launching a crisis management campaign, but when they did it was clearly not a priority. Early this month, the automaker finally began making …
Open for Conversation
We often say that social media is a conversation, and what we mean by that is unlike traditional broadcast and print mediums, which are often one-directional, social media is very much a two-way channel. Not only can businesses communicate with their customers, but their customers can communicate with them and …