Nothing is Impossible

Jonathan Bernstein crisis communications, crisis management, Crisis Prevention

Crisis prevention is all about being prepared. Being prepared not only for the likely situations, but the unlikely, and even the unthinkable. In a recent blog post inspired by some time spent teaching crisis communications, Bill Salvin explained the “secret skill” that allows experts to be ready for the unthinkable: …

Talking about Toyota

Jonathan Bernstein crisis management, crisis public relations, Crisis Response, reputation management

Last week’s Business Matters podcast,  now available as a 20-minute .MP3 file, took a look at the various aspects of Toyota’s landmark crisis by interviewing several professionals, including Bernstein Crisis Management President Jonathan Bernstein, on what it all means to Toyota and their customers. Although the recall is already being …

Social Communities

Jonathan Bernstein crisis management, reputation management, social media

In a crisis, consumers need honest answers and they need them fast –- and no messaging vehicle is better suited to meet this demand than those fueling the crisis in the first place. Transparent engagements in the online communities, where your customers already live, provide a credible and direct channel …

Rebuilding a Reputation

Jonathan Bernstein crisis management, media training

Rick Kelly believes that Tiger Wood did better than alleged by many pundits. In his article, “Rebuilding a Reputation,” from this week’s Crisis Manager newsletter, he explains why waiting to get in front of the media may have been a good crisis management move.  He has this to say about …

New Crisis Manager Includes Excerpt from Keeping the Wolves at Bay

Jonathan Bernstein crisis management, crisis manager, media training, public relations

Jonathan Bernstein’s “Keeping the Wolves at Bay: Media Training” has just been published, and in celebration Crisis Manager is featuring an excerpt about a seldom covered topic – how to maintain your skills after the media training is over. After that, Rick Kelly, director of Crisis Communications at Triad Strategies, …

Open for Conversation

Jonathan Bernstein crisis management, Crisis Prevention, reputation management

We often say that social media is a conversation, and what we mean by that is unlike traditional broadcast and print mediums, which are often one-directional, social media is very much a two-way channel. Not only can businesses communicate with their customers, but their customers can communicate with them and …