A new social media service, Unvarnished, which entered its beta phase just yesterday, is already drawing ire and raising trepidation among many professionals. With the wild popularity of social media, why is the launch of Unvarnished causing such a stir? This quote from a TechCrunch article explains: Today, Unvarnished makes …
Criminal Negligence
Wood product manufacturer Weyerhauser is among the first companies to be face criminal prosecution under 2004’s “Westray amendment,” which makes it legal to charge companies with criminal neglect. In an investigation following the death of an employee, supervisors and management were found to have been well aware of safety issues …
Legal Conversation
Working with the media in litigation-related situations can reap serious rewards for lawyers and their clients. While the first option for dealing with the public is usually a crisis management professional, when dealing with legal matters lawyers hold the advantage of attorney-client privilege, which is a major aid in protecting …
Crisis Management In the Twitter Age
“In the Twitter age” is a term I heard this past week from a slightly frustrated public relations professional talking about how he’s been forced to modify his crisis management plan. And change he must. The best-laid crisis management plan will quickly unravel when information – true, untrue or even …
New Crisis Manager Out Now
A new issue of Crisis Manager has just been uploaded to the Bernstein Crisis Management website! This week’s edition features an article by blogger and professional consultant Mike Johannson, PR Crisis Management in the ‘Twitter Age’, that lays down some ground rules for handling damage control in the social media …
New Salmonella Case
A recall was issued for over 150 items containing hydrolyzed vegetable protein after salmonella Tennessee was discovered in products made by Las Vegas based Basic Food Flavors. The FDA, conscious of criticism received for slow action in the past, launched an aggressive crisis response effort with a list of potentially …
When Social Media Turns on You
The emergence of social media services as places to gather and share ideas has opened new avenues for consumers to find and connect with each other. While this obviously presents many opportunities for positive brand conversations, what may not be immediately apparent is the way in which the various social …
Eliminating Filters
Having a bulky, lumbering communications structure does nothing but obstruct crisis management. In a recent post on his blog, social media consultant Mack Collier used the example of Southwest Airline’s disagreement with director Kevin Smith, who was allegedly asked to disembark from a flight because he was too large to …
Nestle’s Facebook Folly
Nestle is the latest company to run afoul of social media users, and they’ve managed to do it in a manner that’s captured negative attention all over the world. In reaction to a Greenpeace ad accusing the foodmaker of sourcing palm oil from companies that destroy orangutan habitats, fans stormed …
It Pays to Be Ready
We’ve discussed the various ways Toyota’s crisis response was lacking, but the company’s poor crisis management practices before the recalls began were also a major contributor to the level of damage done. This quote from a post on the Experience Matters blog explains what went wrong: Toyota spent a lot …
Crisis Manager Newsletter Published
In this week’s issue of Crisis Manager we switched things up a bit, substituting an interview with Jean Palmer, author of “Tough Talks in Tough Times,” for our usual guest article. That Q&A session, conducted by Bernstein Crisis Management President Jonathan Bernstein, investigates the connection between employee relations and crisis …
Clear and Simple Plans
If your protocol is comprehensive but unmanageable, that’s a crisis in itself What’s worse: having no crisis plan, or an unwieldy one? Consider that the latter is worse for an organization that lets its fate ride on the contents of a clunky plan that isn’t actionable. This quote from an …
Real Live Answering Machines
Department for Work and Pensions (DWP) civil servants in Carlisle have alleged they were ordered to imitate answerphones between 12pm and 2pm on Monday, so that when callers got through, the workers would say: “Due to the high volume of enquiries we are currently experiencing, we are unable to take …
Taking the Wrong Approach
When facing a crisis, it’s important to take an approach fitting to the situation. Every month in Merrie Spaeth’s Bimbo Awards she compiles a list of people who did the opposite, and took a hit to their reputation as a result. An example:The International Luge Federation said Georgian athlete Nodar …
SeaWorld’s Social Strategy
The death of a trainer at the hands of their main attraction, a killer whale, had to be in SeaWorld’s book of worst case scenarios. What kept this a public tragedy and not a PR nightmare was the effective way in which the park used social media to handle crisis …