Nobody is Immune

Jonathan Bernstein crisis management, Crisis Prevention

Large or small, even the best managed businesses may be hit by an unexpected public relations crisis. These can be recalls of dangerous or contaminated products, a civil product liability law suit, or some other unforeseen disaster that may hurt sales, the bottom line, and reflect badly on a company’s …

Hurd Hurts HP

Jonathan Bernstein crisis management, Crisis Prevention, Crisis Response, reputation management

Hewlett-Packard’s crisis management team has been hard at work this week following the sudden resignation of CEO Mark Hurd. Leaving after revelations of an inappropriate relationship and improper use of company funds, the formerly revered Hurd will float out on a $12 million dollar golden parachute loaded with hundreds of …

Brand Extortion

Jonathan Bernstein crisis management, reputation management, social media

It has become incredibly popular to turn to the Web to find and post reviews of businesses. Led by services like Yelp!, Google Reviews, and Facebook to levels of use never imagined by the once-formidable Yellow Pages, most if not all remain free to use and profit from banner or …

Google Gives Businesses a Voice

Jonathan Bernstein crisis management, Crisis Prevention, Crisis Response

Google is now letting businesses respond to reviews posted on their Place Pages in Google Maps. This should be huge for reputation management, particularly as Google continues to place increased emphasis on these pages. “Engaging with the people who have shared their thoughts about your business is a great way …

Internet Reputation Management

Jonathan Bernstein crisis management, Crisis Prevention, Crisis Response, online reputation management

As the Internet makes it increasingly easy for anyone to track, publish and spread information or opinions, online reputation management continues to become even more integral to crisis management. Just what does reputation management entail? iBusinessTip.com explains: Reputation management is the process of tracking an entity’s actions and other entity’s …

Social Media Strategy

Jonathan Bernstein crisis management, reputation management, social media

More and more organizations continue to flock to social media channels in some form or another. While many plunge in headfirst, having a solid strategy is the best way to effectively use social media to your advantage. The Social Media Examiner explains: Social media strategies will vary for each business …

SPJ Stays Silent

Jonathan Bernstein crisis management, reputation management

The previous issue of our Crisis Manager newsletter was made up of one in-depth article, Fight Back Using the Journalistic Ethics Code, a guide to using the Society of Professional Journalists’ (SPJ) Code of Ethics to change the behavior of reporters who choose to violate it. For weeks before and …

Gauging Success

Jonathan Bernstein crisis communications, crisis management, reputation management

Measuring the success of a crisis communications campaign while it’s still in progress provides the opportunity to gauge ones performance against the expectations of both the public and media. The question that often arises, though, is how do you do the measuring? Lucky for our readers, BCM President Jonathan Bernstein …