Looking at how company leadership reflects directly on your reputation Today more than ever, the line between marketing and reputation management is blurred. If you want to stand out as an expert on either side of that line you have knowledge of how reputation affects selling, and vice-versa. The inspiration …
Crisis Management Quotables…Because It’s Not Always Sunny!
Prepare before trouble appears and reap the benefits Working for an organization that is, by its very nature, in the news every single day is a surefire way to learn a bit about PR. Add to that daily experience with high-level press releases and analytics that explore the latest in market …
Crisis Management Quotables…on Learning from Others
Take notes from others before it’s your turn to go on stage The playwright Terence, also known as Publius Terentius Afer, was brought to Rome as a slave, educated, and later freed because of his writing ability. So impressive were his abilities with the written word that, although many of …
Crisis Management Quotables…on Outdoing Negativity
Create a cushion of goodwill to protect your reputation Typically we try to avoid using words from unknown sources for our Crisis Management Quotables, but given the ease with which so many reputations are being put into jeopardy either by minor issues or manufactured/baseless outrage these days this gem was …
Crisis Management Quotables…on Intent and Reality
It’s important to test your communications to see how they sound coming out of your mouth before sharing in public We return to our Crisis Management Quotables with a line from a great thinker. Herman Hesse authored, among other works, Steppenwolf, Siddartha, and The Glass Bead Game, and left a …
Crisis Management Quotables…on Living Up to Your Words
A lesson on the value of walking your talk Although executive coaches are often lampooned, those who truly know what they’re doing impart some impressive lessons upon their pupils. Steve Farber is a particularly quotable one, and you’ll quickly see why we’ve selected the line below as our Crisis Management …
Crisis Management Quotables…on Looking Confident
Seeing is believing when it comes to having competence and confidence to get the job done World-class athletics are not only about the physical battle, but the mental game. A perfect example is Arthur Ashe, who combined extraordinary talent with superb understanding of a winning mentality to break barriers and …
Crisis Management Quotables…on the War for Reputation
Your good name has never been more valuable You’ve probably never heard of Abbott Laboratories, an American pharmaceutical and healthcare product company, but considering the fact that it spans some 130 countries and can boast revenues of over $30 billion annually, it’s fair to say that it’s a massive, successful …