CDC Crisis Management

Jonathan Bernstein crisis communications, crisis management, Crisis Prevention, Crisis Response

Successful crisis managers learn the most from studying real-world situations. This recent article from AdAge.com dissects the crisis management strategies used by the CDC when reacting to the recent “swine flu” outbreaks. Although the story is directed towards marketers, I believe the tips within apply to any organization’s crisis prevention …

Media Myths

Jonathan Bernstein communications, crisis communications, crisis management

It is very easy to get yourself in hot water when speaking to the media, be it be a traditional reporter, or one of the new breed of I-Reporters I’ve discussed in previous articles. Ross Goldberg, founder and president of Kevin/Ross Public Relations, offers “Ten Media Myths That Can Get …

Who’s The Press?

Jonathan Bernstein crisis communications, crisis management, reputation management

If anyone in the crisis management industry needs a reminder that the line between ordinary citizens and card-carrying member of the press has been blurred beyond recognition, then look no further. Straight from this month’s Bimbo Awards, this is not the kind of sound bite you want circling the airwaves. …

Tell The Truth!

Jonathan Bernstein crisis communications, crisis management, public relations

Some of the rules of crisis management never change. It almost always benefits you to come clean, immediately, when a crisis breaks. For some reason, people in the “C Suite” often seem to forget this. A good example is Dell’s (mis)handling of their recent layoffs being confounded even further by …

Voice Your Opinion

Jonathan Bernstein crisis communications, crisis management, Crisis Response

It’s time to get interactive, folks! I’ve created a poll on LinkedIn.com to gather you, the reader’s, opinion on a hotly debated topic in the crisis management world…what exactly is the primary cause of crises? I’ve provided a few of the most widely held views, it’s up to you to …

Moving Sale!

Jonathan Bernstein crisis communications, crisis management, reputation management

The Bernstein Crisis Management bookstore is now a part of our main site! Full of in-depth information created by me and others whose work I consider to be a superb investment for anyone wanting to improve their crisis management skills; everything in the store is currently 30% off! This deal’s …

Good Medicine

Jonathan Bernstein crisis communications, crisis management, reputation management

Successful reputation management strategies include ways to bolster image and increase exposure during times of economic upheaval. Drug giant Pfizer’s got the right idea, announcing Thursday they will be raising the income levels of uninsured people who qualify for discounted or free drugs by over $15,000. If a well-timed act …

Powerlines

Jonathan Bernstein crisis communications, crisis management, strategic reputation management

I have long been an advocate of strategic reputation management as an essential part of any crisis management strategy. Although still overlooked dangerously often, the business world is becoming more and more aware of this aspect of crisis communications thanks in part to the efforts of people like Deon Binneman …

Different Approaches, Same Goals

Jonathan Bernstein crisis communications, media training

Specialty communications firm CommCore Consulting has provided communications strategy, message development, communications training, and crisis planning to the private, public, and not-for-profit sectors for over 25 years. This article from the CommCore Observer takes a look at what we as businesspeople should aim to achieve through the use of two …

An Insider’s View

Jonathan Bernstein crisis communications, crisis management, crisis management expert

This past edition of Crisis Manager featured a guest article by a source who is extremely familiar with crises. A 30-year veteran of the Oregon State Police, including his current nine-year stint as Public Information Officer, Gregg Hastings handled the media during the intense search for the missing James Kim …