Successful crisis managers learn the most from studying real-world situations. This recent article from AdAge.com dissects the crisis management strategies used by the CDC when reacting to the recent “swine flu” outbreaks. Although the story is directed towards marketers, I believe the tips within apply to any organization’s crisis prevention …
Excellent Report on Swine Flu
A 17-page “Disease Briefing on the 2009 H1N1 (Swine-) Flu Outbreak in Humans” was published yesterday, April 25 by Gunnar J. Kueppner, Region 9 President, International Association of Emergency Managers. The report is copyrighted by Gunnar, who was kind enough to allow me to make it available for download. The …
Internal Crisis Communications
Internal audiences can be even more important than those outside your company during the crisis management process, yet all too often they receive the least thought and attention. Every employee, consultant, and vendor of yours can become a representative for your organization, and you want them all on the same …
Media Myths
It is very easy to get yourself in hot water when speaking to the media, be it be a traditional reporter, or one of the new breed of I-Reporters I’ve discussed in previous articles. Ross Goldberg, founder and president of Kevin/Ross Public Relations, offers “Ten Media Myths That Can Get …
Who’s The Press?
If anyone in the crisis management industry needs a reminder that the line between ordinary citizens and card-carrying member of the press has been blurred beyond recognition, then look no further. Straight from this month’s Bimbo Awards, this is not the kind of sound bite you want circling the airwaves. …
Tell The Truth!
Some of the rules of crisis management never change. It almost always benefits you to come clean, immediately, when a crisis breaks. For some reason, people in the “C Suite” often seem to forget this. A good example is Dell’s (mis)handling of their recent layoffs being confounded even further by …
Voice Your Opinion
It’s time to get interactive, folks! I’ve created a poll on LinkedIn.com to gather you, the reader’s, opinion on a hotly debated topic in the crisis management world…what exactly is the primary cause of crises? I’ve provided a few of the most widely held views, it’s up to you to …
Communications Breakdown
“Why after the AIG spa scandal, the car manufacturers’ jet debacle and the bonus blow-up do corporate executives continue to make obvious missteps in the public arena that have led to growing anger among employees and the public? The answer is partially due to poor public relations and a deaf …
Moving Sale!
The Bernstein Crisis Management bookstore is now a part of our main site! Full of in-depth information created by me and others whose work I consider to be a superb investment for anyone wanting to improve their crisis management skills; everything in the store is currently 30% off! This deal’s …
Good Medicine
Successful reputation management strategies include ways to bolster image and increase exposure during times of economic upheaval. Drug giant Pfizer’s got the right idea, announcing Thursday they will be raising the income levels of uninsured people who qualify for discounted or free drugs by over $15,000. If a well-timed act …
The Spy Who Doesn’t Love You
Recently featured in Media Bullseye magazine, my article, The Spy Who Doesn’t Love You, takes a look at the dangers of information leaks from a reputation and crisis management standpoint. Did you know that every employee, every vendor, in fact – everyone with whom you have contact – is, potentially: …
Crisis? What Crisis?
As some of you know, I’m a monthly guest columnist for Media Bullseye and, about a week ago, was interviewed for one of their regular Radio Roundtable discussions, where I was interviewed by managing editor Jennifer Zingsheim. Media Bullseye editor Chip Griffin, got to add his viewpoints after I did …
Powerlines
I have long been an advocate of strategic reputation management as an essential part of any crisis management strategy. Although still overlooked dangerously often, the business world is becoming more and more aware of this aspect of crisis communications thanks in part to the efforts of people like Deon Binneman …
Different Approaches, Same Goals
Specialty communications firm CommCore Consulting has provided communications strategy, message development, communications training, and crisis planning to the private, public, and not-for-profit sectors for over 25 years. This article from the CommCore Observer takes a look at what we as businesspeople should aim to achieve through the use of two …
An Insider’s View
This past edition of Crisis Manager featured a guest article by a source who is extremely familiar with crises. A 30-year veteran of the Oregon State Police, including his current nine-year stint as Public Information Officer, Gregg Hastings handled the media during the intense search for the missing James Kim …