Ready to Engage

Jonathan Bernstein crisis communications, crisis management, Crisis Prevention, crisis public relations, Crisis Response, reputation management Leave a Comment

As news headlines show us on an almost daily basis, many companies still neglect to prepare detailed and workable crisis plans, hindering their ability to react when disaster rears its ugly head. If your organization believes itself ready to actively engage in crisis management, go through this list of questions …

You Need Social Media

Jonathan Bernstein crisis communications, crisis management, Crisis Prevention, Crisis Response, social media

Social media has become a “must have” in today’s business world, but fears about opening the floodgates for negative viral buzz still hold some back from participating. In an article for this week’s Crisis Manager newsletter, online marketing and branding expert Cindy Ratzlaff explains why staying out of the conversation …

New Crisis Manager

Jonathan Bernstein crisis communications, crisis management, crisis manager, Crisis Prevention, Crisis Response, internet reputation management

This week’s Crisis Manager features articles from two authors new to the pages of our newsletter. First up is an article by online branding and marketing expert Cindy Ratzlaff, named one of the top 30 Women Entrepreneurs to Follow on Twitter by Forbes, that explains how to defuse the fear …

Philippine Police Problems

Jonathan Bernstein crisis communications, crisis management, Crisis Prevention, Crisis Response, reputation management

The Philippine police force is facing international criticism after their bungling of the recent hostage situation in Manila cost eight Hong Kong tourists their lives. Broadcast on nearly every major television network, the incident has destroyed any last remaining shreds of good reputation the force held on to and exposed …

Crisis Management Through the Customer’s Eyes

Jonathan Bernstein crisis communications, crisis management, Crisis Prevention, crisis public relations, Crisis Response

I’m probably the last person you want to hear from now. I’m what you call a customer. Chances are, you don’t know me. You’re fast asleep when you fly over me on red-eyes. You profess undying love for me in company lore—and ignore me in practice. You’ve built a Byzantine …

Gauging Success

Jonathan Bernstein crisis communications, crisis management, reputation management

Measuring the success of a crisis communications campaign while it’s still in progress provides the opportunity to gauge ones performance against the expectations of both the public and media. The question that often arises, though, is how do you do the measuring? Lucky for our readers, BCM President Jonathan Bernstein …

NASA’s Twitter Crisis

Jonathan Bernstein crisis communications, crisis management, Crisis Prevention, Crisis Response, social media

Last week NASA’s crisis prevention plans were put to the test when the Twitter account used by astronauts on space missions, @NASA_Astronauts, was hijacked and put to work broadcasting advertising spam. MSNBC reports: “Either NASA astronauts are really getting hit hard by Obama’s manned space program cuts or their Twitter …

Crisis Management Success Story

Jonathan Bernstein crisis communications, crisis management, Crisis Prevention, Crisis Response, internet reputation management

The ultimate goal of crisis management is to turn the inevitable crises that occur into victories, with organizations learning from the experience and coming out stronger for it. In a post on his blog for the Free Management Library, Martin Keller describes the steps his team took to overcome the …

A Working Plan

Jonathan Bernstein crisis communications, crisis management, crisis planning, Crisis Prevention, Crisis Response, crisis training

Because of the stress and strain a crisis brings to any organization, having realistic, workable plans is crucial to success in crisis management. In a recent post on her blog, 2M Communications Ink, Margaret McGann provided an excellent list for ensuring your crisis communications plan is workable: 1. Avoid minutiae …