Michelle Sinning
Throughout her 30-year career, Michelle Sinning has led communications initiatives in a broad range of industries. With the
first half of her career spent at large independent ad agencies and PR firms in California and the Midwest, she has cultivated a unique skillset at the intersection of PR and advertising—she began her career with a public relations focus then later, once entrenched in the advertising agency world, she honed skills in creative development and media buying. Michelle, along with her partner, Sarah, runs a full-service public relations and ad agency alongside her crisis practice work. Michelle’s crisis and reputation management consulting has resulted in neutralizing or minimizing negative coverage for clients on such issues as land use impacts (transportation, renewable energy and private development), soil and groundwater contamination, employee misconduct, corporate fraud, healthcare, senior living, construction accidents, sensitive corporate mergers and acquisitions, and more.
Michelle leads a team of senior-level crisis consultants with expertise that runs the gamut of organizational sectors, providing services including:
- Crisis Planning & Management
- Message/Response Development – Media & Stakeholder Statements
- Crisis & Spokesperson Training, Crisis Simulations
- Vulnerability Audits
- Crisis Media Relations
- Reputation Management
- Crisis Inoculation
- Crisis Engineering
- Litigation Support