Awareness of your company’s communication history is an integral part of any successful crisis prevention strategy. Unfortunately for Southwest Airlines it seems that they are learning that lesson the hard way. This article from The Consumerist points out the absurdity of Southwest, the airline that not too long ago removed a woman from her flight for wearing a denim miniskirt — now celebrating their partnership with Sports Illustrated by painting a bikini-clad model across an entire jet.
Having your actions seen as hypocritical can severely damage your hard-earned reputation and credibility. Know your core values and stick to them, or risk a crisis.
JB
Jonathan Bernstein
www.bernsteincrisismanagement.com