Be Humble

Jonathan Bernstein crisis communications, crisis management, crisis preparation, Crisis Prevention, crisis public relations, Crisis Response, reputation management Leave a Comment

Stay humble in your celebrations

Using crisis management to cope with negative events is a common topic on this blog, and of course it’s an essential part of business. What gets less attention is exactly what you’re supposed to do when you have good news to share. In a recent blog post, business consultant Mark Denham had some tips to help you do exactly that:

  1. Celebrate your good fortune!  Don’t assume that the world knows every time something good happens to your organization, you have to let them know.  You want your good news to get as much attention as possible.
  2. Don’t take all of the credit.  Recognize everyone who played a role in the achievement.  Modesty goes a long way in the public eye.  Recognize both the efforts of individuals as well as teams so that everyone knows it took a lot of work on several different levels to succeed.
  3. Let people know that you still have work to do.  One success should never constitute a stopping point.  There are countless other victories waiting for your arrival.  the most successful organizations are always looking ahead toward their next goal and are planning the efforts it will take to achieve it.

As Denham says, it’s fine to take pride in your good work, and even to crow about it. That pride needs to be accompanied by a double dose of humility, though, or else it becomes dangerous and potentially destructive. No company is perfect, and letting the public know that you’re aware, although seemingly counter-intuitive to many, will actually strengthen stakeholder perceptions of your organization.

The BCM Blogging Team
https://www.bernsteincrisismanagement.com/

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