Recently, CEOs from eight of the banks who received government bailouts were brought before the House of Representatives to detail what exactly taxpayers are getting for their $165 billion investment. This chance for them to make clear their good intentions quickly became a crisis management disaster with five of the CEOs admitting they had invested zero dollars of the bailout funds in their companies in the past six months.
This story, featured in Slate Magazine, has a review of the hearing as well as advice from professionals on what sort of reputation management steps the faltering banks should take. These financial institutions are really going to have to rethink they way they operate and interact with the public if they wish to change their image and regain our trust.
JB
Jonathan Bernstein
www.bernsteincrisismanagement.com