Evidence of how the opinions of thought leaders can influence your fortune
If financial analysts are telling investors that your organization needs crisis management, they’re 
right. You see, even if their analysis is wrong, the fact that experts are saying it means your reputation is at risk.
Although Samsung has been a big-name player in electronics for many years, competition from Apple and smaller smartphone manufacturers has analysts casting doubt on its performance. A recent CNBC MoneyControl article included some quotes that no org would like to see in an article discussing their operations:
“Samsung is currently in crisis mode,” CW Chung and Taeyoung Kim, analysts at Nomura wrote in a note titled `Crisis management ability much needed` in which they downgraded their price target on the stock to 1.55 million won from 1.8 million won. Samsung shares last traded at to 1.23 million won ($1,210).
Because of the negative reporting, Samsung’s crisis management plan will need to include more than just operational considerations. Battles to improve shareholder relations and re-establish its reputation as a frontrunner will have to happen on the PR front at the same time as the design and tech pros take a look at why their products are under-performing.
The BCM Blogging Team
https://www.bernsteincrisismanagement.com