“An organisation’s reputation is derived from how stakeholders perceive the organisation, its communication and behaviour within the marketplace. Stakeholders are the people behind an organisation’s reputation and the representatives of the image of the organisation. Therefore, the reputation of a company is vitally important for a number of reasons; not least because employees of all levels are ambassadors of the organisation. Employees can easily influence the reputation of the company by communicating positive or negative messages to other people, both inside and outside the organisation.”
Reputation management is no longer an option, but a necessity for success. In her latest article, featured in our Crisis Manager newsletter, South African reputation management guru Janine Hills shares her expertise on managing stakeholder relationships to maximize reputation.
JB
Jonathan Bernstein
www.bernsteincrisismanagement.com