The aptly named “Free PR Advice and Tips” website created by UK firm Ainsworth Maguire is chock-full of checklists for everything PR-related – from brainstorming to creating trademarks.
Of course, I’m in the crisis management field and as such their list of Ten Things You Should Do and Five Things You Should Not Do during a crisis response caught my eye. There is some very solid information here that many people and organizations (as is plain to anyone who watches the nightly news) tend to forget. You don’t always have to pay a lot of money for some solid advice!
JB
Jonathan Bernstein
www.bernsteincrisismanagement.com