Fellow PR professionals are an important source of insight and knowledge. Today’s tidbit comes to us from the blog of Kat Waters, a freelance PR pro and writer based in Dublin, Ireland. In her latest post she uses the way the Irish Government has dealt with their current recession to demonstrate some lessons in crisis communication and strategic reputation management on a large scale.
Ms. Waters mentions several points anyone who is attempting to manage or prevent a crisis should take note of, the most important of which I feel is to have a solid crisis prevention plan, and be seen to have one. Taking this step alone could prevent many crises I’ve encountered from occurring!
JB
Jonathan Bernstein
www.bernsteincrisismanagement.com