Why Taco Bell’s crisis management strategy doesn’t measure up
Taco Bell’s response to claims that their taco filling does not actually qualify as beef was certainly unorthodox, but was it a success? Bruce Bonafede, president of Bonafere communications, doesn’t think so, and in an article for the latest Crisis Manager newsletter he tells you why. A quote:
Running print ads with the headline “Thank you for suing us” may have seemed clever to Taco Bell, but crisis response is no place to be clever. It’s a place to be honest, concerned, informative, two-way, and prompt. Those are what are called the “five tenets of crisis communications” not because crisis management pro Jonathan Bernstein put them in an article, but because they work.
Taking a less than serious approach to a damaging allegation is just one of several mistakes that Taco Bell has made in its crisis management. Check out the rest in Bruce’s article, here.
The BCM Blogging Team
https://www.bernsteincrisismanagement.com/