Treat them right, and customers will do battle for you
The difference between a small hitch and extensive reputation damage is often the effort that is put into building relationships before the fact. Once you understand this, then, where do you begin? Marketing pro Peter Shankman gave his advice in an article for Business News Daily:
It starts with your customers, clients, users, whoever. What you’re doing for them on a day-to-day basis defines how they’ll treat you when you need them. Are you going out of your way to be helpful? Are they buying from you, or from a “big-no-name-store?” Will they get a human being on the line when they need one, or will they go into voice mail hell?
The little ways you treat your customer now will ensure they’re there for you when you need them.
Even though most have fully embraced technology, human touches make a world of difference. Remember, a satisfied customer today could be your most vocal defender tomorrow. Gather that loyal crowd, keep them happy, and you create a powerful crisis management tool.
The BCM Blogging Team
https://www.bernsteincrisismanagement.com/