PR Disaster & Dealing with a Badly Babbling Blog
It’s that time again, a new Crisis Manager newsletter is out, and with it comes more guest articles from professionals aimed at improving your crisis management skills. This week, our focus was on the topic of social media – Twitter, Facebook, blogs and the like. First up, social media expert Lisa Chapman takes a look at the PR disaster that took a chunk out of Amway’s reputation (and pocket book), all because of a weak Web presence and lack of social media skills. Following that, Tom Gable, CEO of Gable PR, gives some advice on how to deal with rumor and innuendo in the “badly babbling blogosphere,” complete with a handy checklist!
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The BCM Blogging Team
https://www.bernsteincrisismanagement.com/